Top Personalization Tools for Marketo in 2025

Personalization is a must-have feature for marketers who want to stand out. The personalization software and services industry is set to grow to $11.6 billion by 2026. It's clear that personalization is a key factor in driving improvements in conversion rate optimization and demand generation.

Adobe Marketo Engage includes basic personalization options and the ability for marketing teams to utilize third-party tools to push personalization strategies further. Personalization can apply to multiple different types of assets and techniques, and the tools covered in this guide provide you with a holistic view of the options you can use with Marketo.

Boosting Marketo with Personalization Tools

Adobe Marketo Engage comes with built-in features that give you a head start on personalization. Features like dynamic content allow you to personalize emails, landing pages, and other assets in real-time based on visitor attributes such as location, industry, or lifecycle stage.

Dynamic content works by populating messages based on the audience segment, helping to boost engagement and conversion rates. Marketo's segmentation tool is an essential part of the Marketo personalization story. Segmentations allow you to group audiences by attributes like demographics, firmographics, and behavioral information.

Marketo tracks user actions such as site visits, form interactions, and email interactions to help trigger personalized content. This trigger-action-result paradigm is useful for behavioral targeting because it helps increase the relevance and timeliness of your marketing messages.

Marketo can adjust web and email content instantly based on live user behavior using its premium feature. This allows you to craft tailored experiences for users as they interact with your brand.

Native integrations with platforms like Salesforce allow Marketo to use CRM data for deeper personalization. By connecting with third-party tools, you can augment your existing Marketo data and deliver relevant experiences.

Email Creation & Personalization Tools

Knak: Top-tier Codeless Campaign Creation Platform

Knak is a leader in codeless campaign creation and has been purpose-built for enterprise marketing teams. It serves as a foundational tool for personalization, allowing you to rapidly develop designs and deploy them in Marketo.

Knak is deeply connected with Marketo's personalization system, supporting all Marketo token types, including custom tokens using velocity scripting, allowing complex dynamic content in its user-friendly interface. This dynamic content feature in Knak allows you to personalize content in Marketo while also reducing the technical complexity of running personalized campaigns at scale.

Other Email Creation Tools

• Stripo
• Bee Pro
• Taxi for Email

Dynamic Content & Real-time Personalization Tools

Movable Ink: Real-time Content Personalization

Movable Ink transforms email marketing by creating content that adapts when opened. This real-time approach ensures that information like pricing, inventory status, or time-sensitive offers is always current when the recipient engages with your message.

Its Marketo connection allows you to include dynamically generated images, countdown timers, and personalized content based on recipient data and context. Movable Ink's Studio platform handles the complex parts of dynamic content creation, while its Da Vinci AI automates content selection and optimization.

Fresh Relevance: Cross-Channel Personalization Platform

Fresh Relevance offers dynamic content personalization across multiple channels, including email and web. The platform lets you display content based on real-time factors such as the weather at your shopper's location.

Its web crop technology is noteworthy, allowing you to include current website banners in emails, personalized to individual user behavior. This creates a unified experience that adapts to each recipient's specific context and interests.

Liveclicker: Real-time Email Personalization

Liveclicker focuses on improving email personalization through elements that update when opened. Features include live countdown timers, real-time pricing, and embedded videos—all of which you can add to your Marketo email campaigns.

This real-time capability ensures your email content stays relevant and engaging, adapting to the recipient's context when they open the email rather than when it was sent.

Zembula: Interactive Email Elements

Zembula specializes in interactive content for emails, offering engaging experiences like "Scratch-It" reveals and interactive polls. You can add these elements to your Marketo emails to increase engagement and provide a more personalized experience.

By adding interactive elements to your Marketo emails, Zembula helps turn static messages into dynamic experiences that invite recipient participation, driving higher engagement rates and more meaningful interactions.

Web Personalization Tools for Marketo

Mutiny: No-code Website Personalization

Mutiny provides a no-code platform for website personalization based on company data. Its Marketo connection lets you create audience segments using Marketo attributes, insert Marketo variables dynamically into personalized web experiences, and improve visitor recognition by using Marketo data.

This smooth connection between Mutiny's personalization capabilities and Marketo's marketing automation creates a unified experience across email and web channels, strengthening your overall personalization strategy.

VWO Personalize: A/B Testing and Personalization

VWO Personalize combines A/B testing with personalization features for web experiences. Its Marketo connection allows you to import Smartlists into VWO to run targeted tests and personalization campaigns, send campaign-specific data back to Marketo, and maintain a two-way sync for cohesive campaign management.

This connection lets you optimize your personalization strategies through data-driven testing, ensuring that web experiences are not only personalized but also optimized for conversion.

Salesforce Interaction Studio: Cross-Channel Personalization

Salesforce Interaction Studio (formerly Evergage) delivers real-time personalization across channels. While part of the Salesforce ecosystem, it offers valuable capabilities like real-time engagement across web, email, and mobile, cross-channel data unification, and behavioral analytics powered by machine learning.

For organizations using both Marketo and Salesforce products, Interaction Studio can work as a powerful addition to Marketo's built-in personalization features, although direct connection may require custom solutions or middleware.

Personyze: Behavioral Targeting and Personalization

Personyze offers advanced web personalization with sophisticated behavioral targeting capabilities. You can define target personas based on site behavior, geographic data, and CRM attributes, deliver dynamic content and promotions in real-time, and connect with Marketo to enhance your personalization efforts.

This tool is particularly valuable for creating highly targeted web experiences based on a full understanding of visitor behavior and preferences.

Data Enrichment & Intelligence Tools

Clearbit: Data Enrichment for Personalization

Clearbit enriches your Marketo records with over 100 business attributes, including company details, technology use, and job roles. This enhanced data supports more sophisticated lead scoring and segmentation, enables form optimization through field reduction, and makes dynamic content personalization based on enriched data possible.

The platform connects to Marketo via API, allowing for field mapping and control over data overwrite settings. By providing a more complete picture of your leads and accounts, Clearbit enables more precise targeting and personalization.

6sense: Intent Data for Personalized Marketing

6sense provides AI-driven intent data and predictive analytics to identify in-market accounts. Its Marketo connection includes features like real-time form enrichment, intent-based segmentation that aligns with nurture programs, and automated campaigns triggered by account behavior and buying stage.

By adding intent signals to your Marketo instance, 6sense helps you deliver personalized content at the best moment in the buyer's journey, increasing engagement and conversion rates.

Bombora: B2B Intent Data Provider

Bombora offers Company Surge® intent data, highlighting accounts actively researching relevant topics. This intelligence enhances your Marketo campaigns by enabling prioritized targeting of high-intent accounts, adding intent signals into lead scoring models, and supporting customized messaging based on specific research interests.

The direct connection between Bombora and Marketo streamlines the use of intent data in your marketing workflows, making it easier to align content with buyer interests and priorities.

Demandbase: Account-Based Marketing Platform

Demandbase specializes in account-based marketing (ABM) and personalization. Key features include real-time web personalization based on account data, form optimization through pre-filling or shortening, and precise audience segmentation using company and behavioral data.

Its connection with Marketo synchronizes leads, activities, and field updates, enhancing your ABM strategies by ensuring consistent personalization across channels and touchpoints.

Content Recommendation & Curation Tools

PathFactory: Content Recommendation Engine

PathFactory is a content recommendation engine that delivers personalized experiences based on buyer behavior. Its AI-powered platform analyzes engagement data to serve relevant content, increasing buyer engagement and driving pipeline growth.

The connection with Marketo enhances your personalization capabilities by using buyer intelligence data, while also providing data-driven insights to improve content performance metrics like engagement, conversion rates, and pipeline influence.

Uberflip: Personalized Content Hubs

Uberflip enables you to create personalized content hubs that organize and distribute tailored content to specific audience segments. Its direct connection with Marketo facilitates lead generation by collecting visitor information and tracking activity within content hubs, while also enabling personalized content delivery based on Marketo data.

This connection strengthens the buyer journey by ensuring that your prospects receive relevant content at each stage, increasing engagement and conversion rates.

FeedOtter: Automated Content Distribution

FeedOtter automates the creation and distribution of content-rich emails, such as newsletters and blog digests. Its direct connection with Marketo Engage allows for automated email creation from RSS feeds and other content sources, as well as easy scheduling of email sends from within the FeedOtter interface.

By simplifying the process of turning existing content into email campaigns, FeedOtter saves you time and resources while ensuring consistent delivery of personalized content to your audience.

Curata: Content Curation Platform

Curata uses machine learning to discover, organize, and share relevant content, helping you maintain a consistent flow of curated material for newsletters, blogs, and social media. Its connection with Marketo supports enhanced content marketing by adding curated content into campaigns and personalized newsletters.

This combination of automated curation and distribution through Marketo helps your marketing team scale content efforts while maintaining personalization and relevance.

Landing Page & Form Personalization Tools

Knak: Marketo-specific Landing Page Builder

Knak excels as a landing page builder specifically designed for Marketo users. The platform enables you to create responsive, on-brand landing pages without coding, significantly speeding up the campaign creation process.

Knak's deep integration with Marketo allows for direct syncing of completed landing pages to Marketo programs, which then allows you to apply dynamic content and tokens for personalized experiences. Scaling up your personalization efforts requires the creation of multiple assets, and Knak is a tool that simplifies this process and makes it seamless for Marketo users.

Other Landing Page Tools

• Unbounce
• Instapage
• Intellimize
• RightMessage

Translation & Localization Tools

TransPerfect (GlobalLink): Enterprise Translation Management

TransPerfect's GlobalLink is a comprehensive translation management system that streamlines the localization process for global marketing campaigns. The GlobalLink Connect for Marketo integration allows for automated export and import of Marketo content into GlobalLink, creating efficient translation workflows.

You get automated content handling for seamless transfer of emails, landing pages, and forms between systems, flexible translation options supporting human translation, machine translation, or hybrid approaches, and built-in workflow management tools for vendor bidding, quality scoring, and real-time reporting. This integration reduces manual efforts, speeds up deployment timelines for your global campaigns, and helps control translation costs for your enterprise marketing team.

Smartling: Cloud-based Translation Platform

Smartling is a cloud-based translation management platform that automates and manages content localization across multiple digital channels. The Smartling Marketo Connector simplifies your global campaign localization by automating content processes and translation workflows.

You get automated content detection that identifies and queues new or updated Marketo content for translation, in-context translation tools that give translators visual context to ensure accurate translations, workflow automation supporting continuous localization with human, AI, or machine translation options, and seamless publishing that automatically returns translated content to Marketo in draft or approved states.

This integration helps you maintain brand consistency while scaling effectively across different languages and regions, making it ideal for organizations with regular multilingual content needs.

Translation APIs: Custom Multilingual Support

Translation APIs, such as Google Cloud Translation API, enable real-time translation of content, supporting multilingual outreach for your global audiences. While there's no native integration with Marketo, developers can use Marketo's REST APIs alongside translation APIs to automate email, landing page, and form translations.

This approach requires custom development work to extract content from Marketo, translate it, and update the localized versions back into Marketo. This solution works best for organizations with development resources who need flexible, programmatic control over their translation processes.

Marketo Personalization

The right personalization tools can transform your Marketo instance from a standard marketing automation platform into a sophisticated personalization engine that delivers truly tailored experiences across channels. By strategically selecting and implementing these connections, you can boost engagement, improve conversion rates, and drive better business outcomes.

As you evaluate these tools, consider your specific marketing goals, technical requirements, and team capabilities. Start with the areas that will deliver the most immediate impact, and gradually expand your personalization capabilities as your strategy matures.

With the right combination of Marketo and third-party personalization tools, you'll be well-positioned to meet the growing expectations of today's buyers for relevant, timely, and personalized experiences throughout their journey.