Tales From the Field: The 2025 Travel Comeback

There’s something priceless about meeting customers in person.

In 2025, our Customer Success team packed their bags and hit the road; we covered a ton of ground. After years dominated by Google Meet and Zoom, stepping through the doors of some of the world’s most iconic brands — all of whom are building with Knak — felt surreal.

There were moments I genuinely had to pinch myself.

Stripe Office in San Francisco

A Year in Photos (and Memories)

These weren’t business trips.

They were reminders of why in-person visits matter so much, and why we need to keep investing in this. 

My camera roll is a ‘photo journal’ of connection; with each other and our customers!

Nightlife in Budapest

Some highlights:

✨ Walking through buzzing headquarters

✨ Sharing candid conversations in hallways

✨ Hosting our first-ever Champion Roundtables

✨ Delicious dinners filled with laughter, stories, and (way-too) late nights

✨ Long Uber rides where the best ideas surfaced

✨ Reunions, first-time handshakes, and meaningful introductions

✨ Those in-between moments when you really get to know someone

Hungarian Parliament Building

What We Learned

When you're sitting across from someone, not in a box on a screen, but right there; everything changes.

You see how teams work.

You hear the unscripted things that don’t always make it into a deck.

You understand context you could never get remotely.

And you feel the energy of people who care about doing great things.

Conversations flowed more honestly. Ideas sparked faster. Challenges surfaced more clearly. And relationships deepened in ways that only shared meals, shared spaces, and shared experiences make possible.

More than anything, we were reminded that humans are wired for connection, and that showing up in person is still one of the greatest gifts.

Expedia Office in London

A Personal Note of Gratitude

I can’t close this without acknowledging our founders Pierce and Brendan.

They lead by example when it comes to investing in quality partnerships. They believe deeply and demonstrate daily that meaningful, in-person connection leads to better decisions, better products, and better customer outcomes.

Human-powered tech at its finest.

Every visit, every dinner, every candid moment, reminded me why this work matters so much. Direct feedback, immersion in our customers’ realities, and co-designing our future together; this is where ideas spark reality.

Steph, Jenny, Felix, and Liz in front of Big Ben

Back to Screens… For Now

We’re back on Google Meet and Zoom for the moment. But after what we experienced in 2025, one thing is certain:

We can’t wait to get back on the road in 2026.

Until then…. Thank you to every customer who welcomed us into your offices, your boardrooms, your workflows, and your world. And thank you to the Knak team for bringing your A-game to every city we touched.

Here’s to more miles, more conversations, more insights and more meaningful connection!

Heading Home!