Featured: The 2020 Email Creation Maturity Model

What’s New at Knak?

Wanted to give everyone a bit of a heads up on what we have been working on at Knak. We will be the first to admit that we have missed a couple of Template Thursday’s lately. However, we have been working behind the scenes at Knak to make your experience even better.

Since you probably haven’t heard from us in a little while, here are some of the things we’re working on:

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Improved Customer Support

We were in full startup mode when we started Knak and didn’t have a lot of the basics in place when we launched. This meant all changes required developers which ended up being a bit more taxing and taking longer than they should of when customers had issues. Customer support is super important to us and we know our customers need timely support to get their campaigns out on time. As a result we made the following enhancements:

  • Ability to create a new user
  • Ability to edit a users subscription
  • Ability to ghost into a users account to troubleshoot
  • Logging to determine payment errors

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Streamlined Template Upload Process

It’s funny, Knak offers templates and makes them super easy to bring into Marketo, but our own process for bringing templates into Knak was really bad. It involved multiple people in multiple timezones and made getting templates into Knak take days if not weeks. We decided we needed to change all of that and make it a quick easy process that was all self-service. This is also our foundation to eventually crowdsource templates from the best email and web developers in the world. In the short-term, it will allow us to do much more regular template thursday releases 🙂

These were the enhancements we made:

  • Template upload tool
  • Ability to publish or hide templates on the fly
  • CMS system to manage template libraries

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Improved Onboarding

Chances are if you’re reading this you have already gone through our old onboarding process, however, you may have noticed there were a lot of steps and it took some time until you got to see a template that was branded for your company. Our new onboarding process is geared to get people to seeing their branded templates quicker. This is also something that we will be launching shortly.

Anyways, wanted to give you some insight into what the Knak team has been working on lately. Whatever we do our goal remains the same. Make the best emails and landing pages for Marketers to achieve breakthrough results without needing to look at code. If you have any questions or concerns, please feel free to reach out to me or leave a comment in the comments section below.

Pierce Ujjainwalla is an entrepreneur, career marketer, and founder of Knak and Revenue Pulse. Marketing is his jam; doing it better with technology is his passion. When he’s not working, he tries (often unsuccessfully) to play hockey, go skiing and to rediscover his non-existent golf game. He lives in Ottawa with his wife and 2 kids.

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