Featured: The 2020 Email Creation Maturity Model

Q1 Product Update

We’re happy to announce some new features that are going to make Knak even better!

These new features are live now, and available to all Builder & Enterprise customers.

  1. Update previously synced emails
  2. Set default link URL parameters
  3. Set default email settings (sender display name, from/reply email)
  4. Edit any section or make it dynamic (Marketo-only)
  5. Text-only version is synced automatically (Marketo-only)
  6. Set email settings from Knak before sync (Marketo-only)
  7. UI improvements

1. Update previously synced emails
Once you sync an email and set it up in your programs, if you need to make changes in Knak, it can mean you need to make changes in Marketo or Eloqua. Now, you will have the ability to resync emails once an email is synced. This means once you sync an email, you can hook it up to your programs and not need to sync new versions of the email from Knak each time you need to make a change.

2. Set default link URL parameters
In order to do proper lead source tracking, it can be quite difficult to accomplish without a lot of manual effort in remembering to include URL parameters on all of your links. With Knak, you can now set top-level URL parameters so that ALL of your email links have specific URL parameters added to them.


3. Set default email settings (sender display name, from/reply email)
To speed up the email creation process, you can now set top-level email settings for sender display name, from and reply email address at the brand level. These will automatically get incorporated into your email settings whenever you make a new email.

4. Edit any section or make it dynamic (Marketo-only)
All sections can now be edited in Marketo’s email editor. This also means that any section can be made dynamic. This update only applies to Marketo customers.

5. Text-only version is synced automatically (Marketo-only)
Before this update, the text only version of an email was not visible or editable in the Marketo editor. Now, we send a special text only version of the email over to the Marketo editor. We also try to clean up the text only version so it is better than what Marketo generates automatically when it copies from the HTML version. 

6. Set email settings from Knak before sync (Marketo-only)
Our goal is to be able to bypass Marketo’s email editor completely, and there were still some areas (like email settings) that you still needed to go into Marketo to adjust. Now you can make an email operational or make it available through MSI right from Knak.

We’ve also made some minor UI enhancements, like a new load spinner, that we hope you’ll like!

Please let us know if you have any feedback or questions on any of these updates! Cheers!

Pierce Ujjainwalla is an entrepreneur, career marketer, and founder of Knak and Revenue Pulse. Marketing is his jam; doing it better with technology is his passion. When he’s not working, he tries (often unsuccessfully) to play hockey, go skiing and to rediscover his non-existent golf game. He lives in Ottawa with his wife and 2 kids.

Featured Posts

How to Hire During a Pandemic

Since the start of the year, we have increased our staff by 25%. However, in these strange times, the hiring process has been anything but normal. Here are 3 things we learned about hiring during a pandemic.

How Citrix Stopped Hand-Coding 50+ Emails a Week

Cory Riley, Global Demand Center – Solution Lead at Citrix, joined us at a recent London MUG event to discuss their email creation process. Here are a few of his key learnings.

Why Email Is Still the Best Way to Reach Prospects and Customers

I often run into people who tell me that email is yesterday’s news. These people – some of them running big companies – maintain that email is a stodgy old technology that’s been around forever….