Exploring Knak's Innovative AI Features: Enhancing Email Marketing Efficiency

  • Katya Zeisig

    Katya Zeisig

    Digital Marketing Manager, Knak

Published May 14, 2024

Exploring Knak's Innovative AI Features: Enhancing Email Marketing Efficiency

Let’s cut to the chase.

I could insert some generic lines about the importance of efficiency and the surging prevalence of AI in the market but, unless you’ve been living under a rock, you already know this.

It all really boils down to this: companies are (and will always be) looking for ways to get things done more quickly and without as much manual effort. The introduction of AI into the business world has been nothing short of revolutionary in this area, with its capabilities opening the door for countless of - you guessed it - efficiencies to be implemented throughout hundreds of projects and teams.

At Knak, we understand the need for rapid and effective email marketing communications and operations, especially for those operating on a global scale. So for those of you in the world of email looking for some AI features to speed up your processes… We have a few wins for you! Knak is integrating three powerful AI-driven tools into our platform, allowing marketers to automate routine tasks and efficiently scale their campaigns across diverse markets.

If you’re interested in testing out our new AI features, there will be a link at the end of this blog that you can click to be added to our Beta testing list.

So without further ado, let’s dive in!

1. Alt-Text Generator

Accessibility is not just a regulatory requirement; it is a crucial aspect of user-friendly design. A foundational element of this is utilizing alt-text for images, which makes visual content accessible to people who use screen readers.

Alt-text is also a relatively easy detail to put off to the side and ignore. It’s a TINY element, and with all the other things you need to brainstorm and write, taking the time to ideate on and add in an image description might not be at the top of your list.

Our AI-powered Alt-Text Generator, though, is making this an automatic task. When you drag and drop an image into your email, our AI will automatically suggest alt-text, which you can then customize if needed—ensuring everyone, regardless of their ability to see an image, can understand its context.

The automation of this traditionally manual task will help teams speed up their campaign setup and GTM, and also ensure all communications are accessible to all audiences.

2. Subject Line Assistant

The importance of an email’s subject line cannot be overstated. If you don’t grab the recipient's attention and interest with the subject line, all that hard work put into the email itself is for naught. And just like with first impressions, crafting that initial opener can be daunting… You just used your brain power to craft an absolutely killer email, and now you have to come up with an SL that’s engaging, that resonates with your audience, and that summarizes the content of the email?

Knak's Subject Line Assistant will come to the rescue by using AI to analyze the content of your email and suggest the most effective subject lines. It will also offer optimization suggestions, such as adding emojis or shortening the text to increase open rates. With just one click, you’ll be able to choose the best subject line option and refine your email's impact without the usual creative exhaustion.

3. AI Translations for Globalization

For businesses reaching a diverse, international audience, translating content can be a massive bottleneck - with delays and dependencies on internal, local translations teams or on external agencies that might take weeks to deliver.

Knak’s AI Translation tool (which is already live) revolutionizes this aspect by enabling instant translations of your email content into 70+ languages. This feature not only translates the body text but also the subject lines, preview text, and all the alt-text of images, ensuring consistency across all elements of your email. With this feature, teams can prepare a multilingual campaign in seconds, dramatically speeding up the time to market and reducing reliance on third-party translation services.*

Leveraging AI for a Future-Ready Email Marketing Strategy

Knak’s integration of AI into our email marketing platform is more than just an upgrade; it’s a game-changer designed to empower marketers. By automating routine tasks like alt-text generation, optimizing crucial elements like subject lines, and breaking language barriers with AI translations, we give marketers a new toolkit to enable faster, smarter creation.

The future of email marketing is here, and it's driven by AI and a push for efficiency. With Knak’s new features, you’ll not just be keeping up with the times—you'll be setting the pace. Ready to see how our AI-powered tools can transform your email marketing strategy? Watch our ungated, commitment-free product demo here.

Interested in joining our Beta testers list to get early access to our AI features? Sign up here!

* How accurate are the translations? Pierce puts it this way: Would you feel confident enough to fall asleep in a self-driving car right now? Probably not yet. That’s how we’re currently treating our translation AI - it covers 95% of the effort, but you still want a bit of oversight before sending it off to the masses… For now.

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  • Katya Zeisig


    Katya Zeisig

    Digital Marketing Manager, Knak

Why marketing teams love Knak

  • 95%better, faster campaigns = more success

  • 22 minutesto create an email*

  • 5x lessthan the cost of a developer

  • 50x lessthan the cost of an agency**

* On average, for enterprise customers

** Knak base price

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