Featured: The 2020 Email Creation Maturity Model

Marketo’s New Starter Templates: What You Need to Know.

With Marketo’s new email editor (which we love btw) they have also released some new email starter templates along with it. While there are some nice modern designs in these starter templates, we ran them through Litmus and there were some pretty concerning results.

These templates are not coded using the fluid hybrid method, which means they are not responsive in Outlook or Gmail. There are some pretty major rendering problems on Outlook and Gmail since they use media queries. For more on the importance on fluid hybrid email design, refresh yourself in our blog post: Your ‘responsive’ emails actually aren’t.

What does this mean for you? Well when you think you might be sending this:

appmail8-vertical-allowed-1366

Your recipients (in this case in Outlook 2010) would actually be seeing this:

ol2010-vertical-allowed-1366

It looks as though Marketo has downloaded these templates down from a vendor called ‘MailSalad’ for $15/each. You can see the original templates here: https://www.mailsalad.com/responsive-email-templates/

Here are the public Litmus Test Result links for the current Marketo Starter Templates in case you’d like to take a look yourself:

Iceberg
Screen Shot 2016-06-29 at 3.24.55 PM
https://litmus.com/pub/fec6f9e

Urbanista
Screen Shot 2016-06-29 at 3.36.29 PM

https://litmus.com/pub/3f2d30d

Breaking News
Screen Shot 2016-06-29 at 3.26.31 PM
https://litmus.com/pub/49ae570

Good News
Screen Shot 2016-06-29 at 3.33.10 PM
https://litmus.com/pub/a86b138

Sophia
Screen Shot 2016-06-29 at 3.38.39 PM
https://litmus.com/pub/74a8a87

Limón
Screen Shot 2016-06-29 at 3.41.37 PM
https://litmus.com/pub/996eb8b

Homegrown
Screen Shot 2016-06-29 at 3.53.59 PM

https://litmus.com/pub/fec68b1

Flatiron
Screen Shot 2016-06-29 at 3.55.29 PM
https://litmus.com/pub/ab51e91

Slam Dunk

Screen Shot 2016-06-29 at 3.28.05 PM

https://litmus.com/pub/3a8281e

Basic
Screen Shot 2016-06-29 at 3.56.47 PM
https://litmus.com/pub/7cc8a53

Short & Sweet
Screen Shot 2016-06-29 at 3.30.03 PM
https://litmus.com/pub/3a8281e

Save My Spot
Screen Shot 2016-06-29 at 3.31.34 PM
https://litmus.com/pub/2820414

Private Jet
Screen Shot 2016-06-29 at 3.40.37 PM
https://litmus.com/pub/e0ed61b

The takeaway? We think there is a ton of potential with the new email editor, and keep in mind, these templates have nothing to do with the new editor. However, the starter templates that Marketo is offering fall short of being reliable for your audience given the number of users on Outlook and Gmail. Hopefully, they will get these templates sorted out and release some proper fluid hybrid templates that work with the new editor.

Pierce Ujjainwalla is an entrepreneur, career marketer, and founder of Knak and Revenue Pulse. Marketing is his jam; doing it better with technology is his passion. When he’s not working, he tries (often unsuccessfully) to play hockey, go skiing and to rediscover his non-existent golf game. He lives in Ottawa with his wife and 2 kids.

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