Featured: The 2020 Email Creation Maturity Model

How Citrix Stopped Hand-Coding 50+ Emails a Week

Citrix is a digital workspace platform that helps organizations increase productivity while simplifying their IT landscapes. As a global enterprise (98% of Fortune 500 companies are clients), Citrix needs a simple, scalable email solution that allows their marketing team to lock in brand standards. 

Cory Riley, Global Demand Center – Solution Lead at Citrix, recently joined us at a Marketo User Group (MUG) event to discuss the email creation process at Citrix, so we’ve pulled out a few of his key learnings. Give them a listen, and see if their pain points sound familiar. 

The Goal at Citrix 

“For us, it was balancing email design flexibility while maintaining governance and control… We have to maintain the look and feel of our brand all over the world.” 

Before We Signed on With Knak

“When I first came [to Citrix], we were doing completely customized HTML… We had upwards of 50 emails in a week that we had to create, and that was an issue. We couldn’t keep up with the number of incoming requests.”  

“I Could Actually Sleep at Night”

“Using Knak has really changed the way we work. In a matter of weeks, we went from having just 5 people creating emails to over 80 people across our marketing organization with the ability to create emails. I could actually sleep at night: it allowed me to do my job to the best of my ability.”

Using Modules to Secure Branding

“For those of you who have never used or seen Knak, everything is modular, built on blocks. I’m able to go in there and create all of these modular branded blocks and lock anything and everything down that I don’t want users to be able to change.”   

There Is a Better Way

“Whatever your process looks like now – there’s always a better way. Don’t settle for building HTML emails by hand when there are tools out there that exist to help you. It’s going to make everyone’s life easier.” 

You can watch the full version of Cory’s talk right here. And if you’d like to chat about how Knak can revolutionize the email building process at your organization, schedule some time with our team. No matter the size of your organization or email-building team, we can help you sleep better at night too. 

Tania Blake is Knak’s Marketing Manager, where she’s known for her strong attention to detail and unique ability to balance "process" with "getting stuff done". When she’s not juggling a million and one projects, you can find her cooking up a storm, doing yoga, or hanging out with her family.

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