Collaboration in Email Creation Is Broken – Here’s How We’re Fixing It

Pierce Ujjainwalla

By Pierce Ujjainwalla


Published Nov 4, 2020

Collaboration in Email Creation Is Broken

Summary - Revolutionize email collaboration with Knak Collaborate, offering real-time feedback, social interaction, and efficient team involvement.

Collaboration in email creation is fundamentally broken.

Emails require input from lots of stakeholders before people can hit send.

Marketing Automation is built to automate, not bring people together.

Organizations need to move faster and more efficiently than old workaround solutions like PDFs or test emails allow.

While the rest of the world is brought closer together with collaborative technology, people making emails are still working with broken old tools.

That is why we are so excited to announce the release of our brand new collaboration suite. Never before has something like this been released where people have one centralized place to annotate and collect feedback, hold discussions, and get instant notifications. And never have people been able to incorporate that feedback in a codeless way.

This is the email creation workflow of the future, and Knak is leading the way there.

So let’s talk about how we got here.

At Knak, we use our own product to do all our email creation. We already had a collaboration feature in place that we called Approvals. What we realized was that feature was being used for both approvals and collaboration. We didn’t have a way to annotate exactly where we wanted the feedback to go though, so a lot of the feedback was just explaining which section of the email we wanted to update. Our customers were doing the same thing.

Another issue was that the feedback that was left was hard to find. It wasn’t brought to the users attention nearly enough. So we looked at how we could make Knak more real-time, more social and more collaborative.

We introduced Notifications to ensure that our users are getting their teammates feedback instantly.

We also added the ability to tag people so you can loop anyone on your team into the conversation.

And we introduced the ability to start conversations so that teams can share what’s on their mind and maybe even throw out some compliments once in a while when someone makes an amazing email.

We also recognized that not everyone who will want to collaborate is a Knak user. So we’ve introduced the concept of Collaborator users which are totally unlimited. So now you can share the power of Knak with anyone at your company and loop them in when you want.

What does all of this mean?

Now, you can speed up email creation cycles and receive quality feedback faster than ever before. Get more emails out the door faster, spend less time managing 47 versions of a PDF, and more time optimizing your message to boost engagement rates.

Here are the challenges and problems we’ve been striving to solve at Knak, along with the resolutions we’re introducing with Knak Collaborate. See if any of them sound familiar.

To learn more about these features, check out the Knak Collaborate page, or reach out to us with any questions. 

Knak is the first email creation platform built for the enterprise. If you want to empower your team (and we mean anyone on your team) to build and collaborate on world-class, on-brand emails and get them to market quickly, we’d love to chat! Reach out here, or check out our product page.

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Pierce Ujjainwalla


Pierce Ujjainwalla

Co-Founder & CEO, Knak

Pierce is a career marketer who has lived in the marketing trenches at companies like IBM, SAP, NVIDIA, and Marketo. He launched Knak in 2015 as a platform designed to help Marketers simplify email creation. He is also the founder of Revenue Pulse, a marketing operations consultancy.

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