SAP Transforms Customer-Centric Marketing Email Operations with Knak, Adobe, and Accenture

SAP, a global leader in enterprise software, faced challenges with email marketing due to fragmented processes, disparate platforms, inconsistent content, and limited personalization capabilities.

Through a strategic partnership with Adobe, Accenture, and Knak, SAP embarked on a journey to streamline email operations and enable future audience centric personalization plans.

In this session from Adobe Summit 2025, Jacquelyn Hurdle (Sr. Director Audience Strategy @ SAP) and Hajung Yoo (Marketing Transformation Specialist @ Accenture Song) dive into how SAP leveraged Knak’s no-code dynamic capabilities with Adobe Marketo to run email nurture journeys more efficiently for the right audience.

Watch this exclusive session to learn how to:

• Streamline and standardize email nurture processes to dramatically improve email operations
• Raise the bar on brand consistency & elevated customer experience standards
• Leverage technology to create a competitive advantage and stay ahead in the digital age
• Seamlessly transition through change management & training
• Harness the transformative power of technology + strategic partnerships to drive innovation and growth