Efficiency is a prerequisite to success in email marketing. However, traditional marketing processes fall short, leaving marketers frustrated with long wait times, convoluted workflows, expensive agency fees, and a disconnect from the tools that they rely on. That was what Charles Eichenbaum from Google Cloud’s team was up against—and he found a better way.
In this session, Charles covers:
- Recognizing the challenges his team faced and the need to reframe their approach to campaign creation.
- How they chose and implemented Knak to overcome these challenges.
- The initial impact and ongoing results achieved through this transformation.
You’ll also hear from Knak's CEO & Co-Founder, Pierce Ujjainwalla, about how Knak and Google are working together on new generative AI campaign creation capabilities that will change the future of building emails and landing pages.
