The Fresh Prince of Email Intelligence
Summary
Join Knak Co-Founder Brendan Farnand for The Fresh Prince of Email Intelligence, his GURU 2025 session inspired by everyone’s favorite 90s sitcom. In this fun and insightful talk, Brendan breaks down how AI, engagement, and evolving inbox rules are changing the game for email marketers. Learn why fighting tabs is a losing battle, how to focus on engagement over volume, and what it takes to build smarter, more human campaigns in 2026 and beyond.
Email marketing is changing fast. With inbox providers shifting their algorithms, AI shaping what gets delivered, and engagement becoming the new currency, marketers are being pushed to rethink the way they build and send campaigns.
In this GURU 2025 session, Brendan Farnand (Co-Founder & Chief Evangelist at Knak) breaks down how these forces are reshaping modern email strategy. Did we mention he does it all through a Fresh Prince–inspired lens that makes complex topics both fun and incredibly practical?
Brendan explores why marketers should stop trying to “beat” inbox tabs, how to focus on engagement signals that matter, and why clean data and clear intent are now the foundations of deliverability and performance.
Watch this exclusive session to learn how to:
- Adapt to inbox providers’ evolving rules and algorithms
- Shift from volume-driven sending to engagement-driven strategy
- Strengthen deliverability through hygiene, consent, and subscriber control
- Use preference centres to build trust and long-term audience loyalty
- Embrace AI and intelligence tools to future-proof your email program
