The CHEETAH Email Framework
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For all you B2B marketers looking for your guide to crafting the perfect email... You're in the right spot.
What is the CHEETAH Framework?
The CHEETAH Email Framework lays out the 7 definitive elements that make up high-performing, engaging emails.
Developed by Pierce Ujjainwalla, and perfected by the email experts at Knak, this game-changing approach to email design and optimization will bring your team better results, and make your campaigns assets infinitely more engaging.
Below is a quick overview. You can get the full framework breakdown in the PDF at the top of this page!
C - Captivate
Are you dropping bombs with your send display name, subject line, and preview text?
H - Human
Does your email feel like it's coming from a person or a big, faceless company?
E - Entertain
Edu-tainment is effective; take some risks! Who said B2B has to be boring?
E - Easy
Make it easy to read (readable.com) and understand. Is it skimmable?
T - Transitions
Get creative with the transitions in your emails; no one said every section needed a straight line across it!
A - Animate
Try to be subtle with the animations, not overly distracting.
H - Harmony
Are your emails and landing pages consistent? Do you make it easy for your prospects/customers to convert?
Get the full breakdown here: The Complete CHEETAH Email Framework
