How Forbes Doubled Landing Page Performance Without Developers

The Challenge: High Effort, Limited Flexibility

At Forbes, the Demand Generation team supports B2B marketing across a wide range of products, programs, and campaigns. Landing pages play a critical role in driving conversions—but building and updating them was anything but efficient.

Pages were created in Pardot with heavy reliance on development resources. Even small updates could take weeks, sometimes up to a month, because developers were stretched thin and landing pages weren’t a top priority. This created friction for demand gen teams, limited experimentation, and slowed down time-to-market.

On top of that, Forbes lacked the ability to:

• Quickly build bespoke landing pages for individual campaigns
• Maintain consistent branding across landing pages and emails
• Support modern requirements like dark mode
• Empower marketers to move fast without breaking brand or design standards

The result: strong ideas, slowed execution.

The Turning Point: Landing Pages Without the Bottlenecks

Forbes introduced Knak to remove development from the critical path and give marketing teams full control over landing page creation—without sacrificing brand consistency or design quality.

Using Knak, the Demand Generation team built their first truly bespoke landing page entirely without developers. Design components were created once, synced directly from Figma, and reused with confidence across campaigns.

This new workflow allowed marketers to:

• Build landing pages themselves, end to end
• Customize layouts for specific campaigns
• Maintain on-brand design through locked modules and templates
• Make updates in minutes instead of weeks

The Results: 2× Conversion Performance

The impact was immediate.

The first live landing page built with Knak delivered:

• 2× increase in conversion rate compared to prior pages
• Significantly improved campaign performance early in-market
• Confidence to expand Knak usage across additional teams

As one Forbes leader described it, performance was “really good” right out of the gate—strong enough to quickly become a proof point for broader adoption.

Beyond Performance: Massive Time Savings

In addition to performance gains, Knak unlocked substantial operational efficiency.

Forbes identified that moving landing page creation into Knak could drive:

• Up to a 90% reduction in time spent per asset
• The potential to reallocate ~18,000 hours annually across development and product teams

Instead of spending time building and maintaining landing pages, those teams can now focus on higher-impact initiatives that directly move the business forward.

Design and Brand, Finally in Sync

Knak also transformed how Forbes’ design team supports marketing.

Using Knak’s Figma plugin, designers can:

• Build brand-approved components once
• Ensure consistent branding across emails and landing pages
• Support both light and dark mode requirements

Design teams maintain control over brand and structure—while marketers gain the flexibility to execute quickly.

The Big Picture

With Knak, Forbes didn’t just improve landing pages—they changed how marketing gets done.

The impact:

• 2× conversion rates on landing pages
• Faster campaign launches
• Reduced dependency on development
• Consistent, on-brand experiences at scale

What started as a single landing page quickly became a clear example of how modern marketing teams can move faster, perform better, and stay on brand—all at the same time.