How Broadcom Streamlines Landing Page Creation and Maintenance at Scale with Knak
8.8min
Average landing page build time
24hrs
Or less to build & deploy a landing page
Company
Broadcom is a global technology leader that designs, develops, and supplies a wide range of semiconductor and infrastructure software solutions. With a focus on innovation and engineering excellence, Broadcom’s products power everything from data centers and networking to enterprise software and broadband access.
Headquarters
California, US
Industry
Infrastructure Software
Size
37,000+
Integrations
The Challenge
- Broadcom’s lean marketing team supports a massive global organization.
- Marketers were expected to build landing pages themselves, but:
- Manual updates (e.g., footers, metadata, borders/padding) were time-consuming and error-prone.
- Accessibility compliance (508 compliance, H1/H2, contrast, alt text) required extra QA effort.
- Users often “broke” layouts by accidentally editing advanced settings.
- Technical problems (slow-loading pages, broken forms, disappearing elements) impacted campaigns and lead generation.
The Solution
- Templates & Modules: Knak provided modular templates with locked-down design elements, ensuring consistency and brand compliance across hundreds of pages.
- Efficiency Gains: Average landing page build time dropped to 8.8 minutes from 5+ hours. New users can “start creating immediately” without technical training.
- Governance & Control: Locking features prevent layout mistakes, while version control and usage reporting give managers oversight.
- Compliance Built-In: Knak’s optimize tab, template structure, and locked metadata ensure accessibility and SEO settings are automatically handled.
- Speed-to-Market: 80% of Broadcom landing pages are now built and deployed in less than 24 hours.
- Enterprise-Grade Fit: Knak supported Broadcom’s SSO migration (Okta → AuthHub), licensing management, and usage reporting for better adoption tracking.
The Impact
- Time Savings: Landing pages built in under 9 minutes on average.
- Reduced Errors: Automated propagation of updates (e.g., headers/footers, metadata, padding) cut down manual maintenance and QA cycles.
- Accessibility & Compliance: Landing pages consistently meet 508 accessibility requirements, protecting Broadcom’s brand reputation.
- Scalability: A small digital marketing team now supports a global enterprise with standardized, compliant assets.
- Confidence & Efficiency: Broadcom’s marketers are empowered to create high-quality campaigns quickly without relying on technical staff or agencies.
Conclusion
With Knak, Broadcom turned a fragmented, manual, error-prone landing page process into a streamlined, efficient, and compliant system. What used to take days of troubleshooting and updates now takes minutes — empowering a lean team to support one of the world’s largest technology companies with speed, scale, and confidence.
