SaaS Landing Page
Convert visitors into users with a high-performing SaaS landing page that showcases your product's value and drives sign-ups.
What is a SaaS Landing Page?
A SaaS landing page is a dedicated webpage designed to promote a software product and convert visitors into users. It highlights key features, benefits, and social proof while encouraging users to sign up, start a trial, or book a demo.
Who Uses SaaS Landing Pages?
SaaS companies, marketing teams, and product managers use these landing pages to acquire users, nurture leads, and increase conversions. These pages are essential for growth marketers, demand generation teams, and customer acquisition specialists who focus on showcasing their software’s value proposition and removing barriers to adoption.
What to Include in a SaaS Landing Page?
| Landing Page Design Element | Best Practices |
|---|---|
| Headline | A strong, benefit-driven statement about the software. |
| Subheadline | A concise explanation of what makes the product valuable. |
| Hero Image or Video | Showcases the UI and functionality of the SaaS product. |
| Call-to-Action (CTA) | A clear, action-driven button (e.g., "Try for Free," "Book a Demo"). |
| Feature Highlights | Key benefits with supporting visuals or icons. |
| Social Proof | Customer testimonials, case studies, or brand logos. |
| Pricing Section | Clear, transparent pricing or a link to a pricing page. |
| Lead Capture Form | A simple form to collect sign-ups, demos, or free trials. |
Publish up to 95% faster with Knak
SIMPLE TO USE
Whether you're a landing page pro or just getting started—with Knak, you can easily build beautiful landing pages in no time.
SAFE FOR YOUR BRAND
Take the guesswork out of maintaining a consistent brand experience. Set up guidelines once and have them applied to every landing page and email.
SEAMLESS INTEGRATION
Knak integrates with all the leading marketing automation platforms, allowing you to easily pass lead capture information directly.
* On average, for enterprise customers
** Knak base price
SaaS Landing Page Examples
LiveRecover – Cart Recovery SaaS
What works well:
- Strong value proposition – Directly addresses a pain point.
- Minimalist design – Keeps the focus on the CTA.
- Human-centric messaging – Highlights real-person support.
Coda – Productivity SaaS
What works well:
- Bold, creative copy – Captures attention with humor.
- Contrasting CTA button – Draws users toward the action.
- Engaging visuals – Uses graphics to reinforce the message.
Customer.io – Email Automation SaaS
What works well:
- Clear form layout – Reduces friction for sign-ups.
- Strong social proof – Features testimonials and brand logos.
- Risk-free trial offer – Encourages immediate action.
Wistia – Video Marketing SaaS
What works well:
- Personalized approach – Uses a team photo to build trust.
- Well-structured content – Aligns text, form, and visuals effectively.
- Brand credibility elements – Showcases logos of trusted customers.
SaaS Landing Page FAQ Section
A SaaS landing page streamlines user acquisition, highlights key features, and drives conversions through targeted messaging.
Use strong CTAs, a simple sign-up process, and compelling social proof like testimonials or case studies.
"Start Free Trial," "Book a Demo," or "Try for Free" are the most effective CTAs for SaaS products.
It depends on your strategy. If pricing is competitive, show it; if not, guide users to a demo or trial first.
Want to learn more?
There are even more landing page example categories to explore.
