App Landing Page
Drive downloads and user engagement with a high-converting app landing page.
What is an App Landing Page?
An app landing page is a dedicated webpage designed to promote an app and drive downloads. It highlights key features, showcases the app’s value, and provides direct links to app stores to encourage user action.
Who Uses App Landing Pages?
App landing pages are used by mobile app marketers, product managers, and growth teams looking to attract new users and increase app installs. SaaS companies, fintech startups, productivity tools, and gaming apps leverage these pages to educate users, showcase benefits, and drive conversions.
What to Include in an App Landing Page?
| Landing Page Design Element | Best Practices |
|---|---|
| Headline | A bold statement that highlights the app’s main benefit. |
| Subheadline | A brief description emphasizing the app’s value proposition. |
| App Store Buttons | Direct links to download from iOS and Android stores. |
| Hero Image or Video | Showcases the app’s interface and key functionality. |
| Feature Highlights | A section that outlines top features and user benefits. |
| Social Proof | Testimonials, user ratings, or brand endorsements. |
| Call-to-Action (CTA) | A clear, action-driven button encouraging downloads. |
| Compatibility Info | Highlights supported devices and platforms. |
Publish up to 95% faster with Knak
SIMPLE TO USE
Whether you're a landing page pro or just getting started—with Knak, you can easily build beautiful landing pages in no time.
SAFE FOR YOUR BRAND
Take the guesswork out of maintaining a consistent brand experience. Set up guidelines once and have them applied to every landing page and email.
SEAMLESS INTEGRATION
Knak integrates with all the leading marketing automation platforms, allowing you to easily pass lead capture information directly.
* On average, for enterprise customers
** Knak base price
App Landing Page Examples
Public.com (Investment App)
What works well:
- Bold, benefit-driven headline – Clearly states what users gain.
- Minimalist yet engaging design – Clean layout with high-contrast CTA.
- Direct download links – Encourages quick action.
Roam Research (Note-Taking App)
What works well:
- Strong visual hierarchy – Headline, CTA, and product visuals are well-placed.
- Product screenshots for credibility – Shows real use cases.
- Multiple conversion options – Sign-up for desktop, MacOS, and Linux.
Rainbow Wallet (Crypto App)
What works well:
- Eye-catching visuals – Engaging, vibrant colors that match the app’s identity.
- Modern UI elements – Appeals to a younger, tech-savvy audience.
- Clear App Store buttons – Encourages quick downloads.
App Landing Page FAQ Section
An app landing page is a dedicated webpage designed to promote an app, showcase its features, and drive downloads by providing direct links to app stores.
An app landing page increases visibility, educates potential users, and streamlines the download process, making it easier for users to install your app.
Use strong CTAs, engaging visuals, and social proof like ratings and testimonials to build trust and encourage downloads.
A strong headline, subheadline, app store download buttons, a hero image or video, feature highlights, social proof (like user reviews), and a clear call-to-action (CTA).
"Download Now," "Get the App," or "Start for Free" are effective CTAs that encourage immediate action.
Yes! A short demo video helps showcase app features, builds credibility, and increases engagement.
A landing page is designed for a single goal—driving app downloads—whereas a homepage serves multiple purposes and includes broader navigation options.
Yes, several free landing page builders are available, but premium options often provide better design flexibility and conversion optimization features.
Yes, a landing page helps market the app, explain its benefits, and provide direct download links to improve install rates.
Use a landing page builder, design a clean layout with clear messaging, add direct download links, and optimize for mobile responsiveness to ensure a seamless user experience.
Want to learn more?
There are even more landing page example categories to explore.
