Knak + Salesforce Marketing Cloud

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Knak + Salesforce Marketing Cloud

Salesforce Marketing Cloud

Knak’s comprehensive integration with Salesforce Marketing Cloud (formerly known as ExactTarget) simplifies the email creation process so even the most non-technical marketers can create beautiful emails on their own.

This is possible through easy-to-use drag-and-drop capabilities and seamless sync into Marketing Cloud builder.

What it does

  • Users build, collaborate, and approve emails in Knak and then push their finished emails to Marketing Cloud in a single click
  • Leverage customized amp script and field merge personalization strings
  • Sync all key Marketing Cloud capabilities by uploading HTML to asset folders including:
    • Subject Line
    • From and Reply-To values
    • Email type

Key Features

Salesforce Marketing Cloud Sync

  • Field Merge: All Field Merge tokens are fully supported for contact, company, as well as custom data objects and are automatically included when synced.
  • Marketing Cloud builder: Sync template-based email to the content builder in Marketing Cloud, which is fully editable.
  • Content: Once synced, content can be used in the Salesforce Journey builder. As well as “shared content” folders and local content.
  • Sync Restrictions: Limit which folders each user can sync to.

Email & Cloud pages (Landing Pages)

  • Plain Text: Automatically generate and push the plain text of your emails over into Marketing Cloud.
  • Forms: Use marketing cloud smart captures (forms) in your Knak landing pages.
  • Dark mode editing: Set your own fully customized dark mode styles for your emails or landing pages in Marketing Cloud.

Where to Learn more:

  1. How to set up Salesforce Marketing Cloud integration and Sync
  2. Editing dark mode images in emails in SFMC
  3. Import a landing page into SFMC
Customer Callout-Tim Cerato

Knak has enabled us to make emails that are more aesthetically pleasing, and therefore easier to deal with. Now, prospects can tell in just two or three seconds whether we want them to call or apply. That’s been huge!

Tim Cerato

Senior Director of Martech and Growth Marketing

Customer Callout logo-SNHU

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