Get more people to attend your virtual event with engaging invite and registration emails. 
What is a Virtual Event Email?
A virtual event email is sent to invite recipients to an online event. The email will include the date, time, and software used to host the event. It may also include additional information about accessing the event, such as accessibility instructions.
Who uses Virtual Event Emails?
A virtual event email is sent to invite recipients to an online event. The email will include the date, time, and software used to host the event. It may also include additional information about accessing the event, such as accessibility instructions.
What to include in a Virtual Event Email?
There are a lot of factors to consider when building a virtual event email. Here are some of the email elements to consider.
Email Design Element
Best Practices
Send Time
Send the email at a time when your recipients are most likely to open an email, such as weekdays during organization hours.
Sender
Use a recognizable and trustworthy sender name and email address.
Subject Line
Attention-grabbing, concise, and convey urgency to encourage recipients to open the email and register for the event.
Preview Text
Compliment the subject line by highlighting a benefit of registering for the recipient.
Body Content
The body content should be engaging, informative, and easy to read. Use subheadings, bullet points, and images to break up the text and make it more scannable. Provide all the necessary details about the event, including the date, time, platform, speakers, and topics.
Call-to-action (CTA)
Use action-oriented language, such as "Register now" or "Join the event," and ensure the CTA stands out visually.
Personalization
Use the recipient's name.
Branding
Use the brand logo in recommended resolution; use brand fonts and colour scheme.
Footer
Standard branded footer with email, telephone, and full address. Provide clear contact information in case the user needs assistance with their interaction.
Anatomy of a Virtual Event Email
Let’s look at an example from the Guru 2023 Conference.
Virtual Event Email Examples
Real-world examples from some of the world’s top brands. Each example has been built in Knak, which means you can use it to get inspired for your emails.