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Get responses to your survey by designing engaging emails
What is a Survey Email?
A survey email is sent to collect information or feedback on a particular subject. This could be market research, customer satisfaction surveys, net promoter score, or other surveys.
Who uses Survey Emails?
Organizations use survey emails to gather information from respondents such as customers, prospects, or employees. The design and content of the survey email will vary depending on the type of survey and the intended audience. It’s common to offer some incentive or reward for participation.
What to include in a Survey Email?
There are a lot of factors to consider when building a survey email. Here are some of the email elements to consider.
Email Design Element
Best Practices
Send Time
Send the email at a time when your recipients are most likely to open the email, such as on weekdays during business hours.
Sender
Use a recognizable and trustworthy sender name and email address.
Subject Line
Use action-oriented language to convey the benefit of signing up. It should accurately convey the purpose of the survey and entice the recipient to open the email.
Preview Text
Briefly highlights what’s in it for the recipient to open and complete the survey.
Body Content
Brief introduction to the survey and its purpose. Clear instructions on how to access and complete the survey.
Call-to-action (CTA)
Your call-to-action (CTA) should be prominently displayed and encourage recipients to take the survey. Use action-oriented language, such as "Take the Survey" or "Share Your Feedback," and make sure the CTA is easy to click on.
Personalization
Use the recipient's name.
Branding
Use the brand logo in recommended resolution; use brand fonts and colour scheme.
Footer
Standard branded footer with email, telephone, and full address. Provide clear contact information in case the user needs assistance with their interaction.
Anatomy of a Survey Email
Let’s look at an example from The New York Times.
Survey Email Examples
Real-world examples from some of the world’s top brands. Each example has been built in Knak, which means you can use it to get inspired for your emails.
Otter.ai - Product Feedback Survey
Otter.ai invites customers to provide feedback to improve the product.
What works well:
Wild - Market Research Survey
Wild using an interactive email design to collect market research.
What works well:
Headspace - Product Survey
Headspace uses light branding and tone to create a compelling product survey email.
What works well:
The New York Times - Feedback Survey
The New York Times survey email uses a minimal design to draw attention to the button CTA.
What works well:
Knak - Net Promoter Survey
Knak provides an interactive email design that allows users to complete the survey within the email.
What works well:
Creating emails - like this one - takes less than 22 minutes*
Book a demo and see how*on average for Enterprise customers