Survey Email
Get responses to your survey by designing engaging emails.
What is a Survey Email?
A survey email is sent to collect information or feedback on a particular subject. This could be market research, customer satisfaction surveys, net promoter score, or other surveys.
Who uses Survey Emails?
Organizations use survey emails to gather information from respondents such as customers, prospects, or employees. The design and content of the survey email will vary depending on the type of survey and the intended audience. It’s common to offer some incentive or reward for participation.
What to include in a Survey Email?
There are a lot of factors to consider when building a survey email. Here are some of the email elements to consider.
| Email Design Element | Best Practices |
|---|---|
| Send Time | Send the email at a time when your recipients are most likely to open the email, such as on weekdays during business hours. |
| Sender | Use a recognizable and trustworthy sender name and email address. |
| Subject Line | Use action-oriented language to convey the benefit of signing up. It should accurately convey the purpose of the survey and entice the recipient to open the email. |
| Preview Text | Briefly highlights what’s in it for the recipient to open and complete the survey. |
| Body Content | Brief introduction to the survey and its purpose. Clear instructions on how to access and complete the survey. |
| Call-to-action (CTA) | Your call-to-action (CTA) should be prominently displayed and encourage recipients to take the survey. Use action-oriented language, such as "Take the Survey" or "Share Your Feedback," and make sure the CTA is easy to click on. |
| Personalization | Use the recipient's name. |
| Branding | Use the brand logo in recommended resolution; use brand fonts and colour scheme. |
| Footer | Standard branded footer with email, telephone, and full address. Provide clear contact information in case the user needs assistance with their interaction. |
Anatomy of a Survey Email
Let’s look at an example from The New York Times.
Why marketing teams love Knak
95%better, faster campaigns = more success
22 minutesto create an email*
5x lessthan the cost of a developer
50x lessthan the cost of an agency**
* On average, for enterprise customers
** Knak base price
Survey Email Examples
Otter.ai - Product Feedback Survey
Otter.ai invites customers to provide feedback to improve the product.
What works well:
- Minimalistic design
- CTA is prominent
- Illustration
Wild - Market Research Survey
Wild using an interactive email design to collect market research.
What works well:
- Interactive survey increases completion rate
- Visual design
- Candid copy
Headspace - Product Survey
Headspace uses light branding and tone to create a compelling product survey email.
What works well:
- Branding and tone is endearing
- Visual design
- Draws on shared values to inspire action
The New York Times - Feedback Survey
The New York Times survey email uses a minimal design to draw attention to the button CTA.
What works well:
- Minimalistic design
- CTA button contrast to background
- Short and easy to skim
Knak - Net Promoter Survey
Knak provides an interactive email design that allows users to complete the survey within the email.
What works well:
- Interactive survey increases completion rate
- Visual design
- Friendly, personalized copy
LinkedIn - Research Survey Request
LinkedIn asks a member to participate in a brief research survey.
What works well:
- CTA is tactically placed
- Estimated survey length included
- Sender name and contact information is provided
hers - Recent Survey Results
hers sends out the results to their most recent survey, highlighting key findings.
What works well:
- Visual elements support the copy
- Engaging, on-brand content
- CTA gives an opportunity to learn more via the blog
Uber - Uber for Business Survey
Uber sends out a survey to customers who use Uber for Business.
What works well:
- Copy is well-written and inviting
- CTA is clear and easy to spot
- Aesthetically pleasing graphic and design
Create emails - like this one - in less than 22 minutes*
*on average for Enterprise customers
Survey Email FAQ
A survey email is an email that is sent to a group of people to gather information or feedback on a particular topic or subject. The email typically includes a link to an online survey or questionnaire the recipients are asked to complete.
Survey emails are a cost-effective and efficient way to gather information and feedback from a large group. They can help to inform business decisions, improve customer satisfaction, and identify areas for improvement.
An effective survey email should have a clear subject line, a brief explanation of the purpose, instructions on how to complete the survey, and a clear call-to-action. It should be visually appealing, easy to read, and include personalization and branding.
The body of the survey email should include a brief introduction and overview, instructions on how to complete the survey, and any incentives or rewards for participation. It should also include a clear call-to-action and be visually appealing.
To increase the response rate for your survey email, you can consider using personalization, including an incentive or reward for participation, keeping the survey short and focused, and following up with non-respondents.
You can analyze the results of a survey email by using an online survey tool, such as SurveyMonkey or Google Forms, which can provide you with detailed reports and insights. You can manually analyze the data by organizing the responses into categories and identifying trends or patterns.
To ensure the privacy and security of survey respondents, you should communicate your data privacy policy and ensure that all data is collected and stored securely. You should also anonymize the data and only share it with authorized individuals or organizations.
Some examples of survey emails include post-purchase surveys, event feedback surveys, customer satisfaction surveys, and basic survey invitations.
Want to learn more?
There are even more email example categories to explore.
