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Use email to increase sign-ups for your product, service, or event.
What is a Sign-Up Email?
A sign-up email is sent out to a user to encourage them to sign up for a product, service, or event. Sign-up emails may also include instructions on how to use the service, links to helpful resources or support, and marketing messaging.
Who uses Sign-Up Emails?
Sign-up emails may be used by any organization that promotes a product, service, or event. Marketers in roles such as demand generation, product marketing, or email marketing may send sign-up emails.
What to include in a Sign-Up Email?
There are a lot of factors to consider when building a sign-up email. Here are some of the email elements to consider.
Email Design Element
Best Practices
Send Time
Send the email at a time when your target audience is most likely to be checking their email (account for recipient’s timezone).
Sender
Use a recognizable and trustworthy sender name and email address.
Subject Line
Use action-oriented language to convey the benefit of signing up. Include a sense of urgency or exclusivity to encourage recipients to act quickly.
Preview Text
Add intrigue to the email by highlighting the key benefit of the product, service, or event.
Body Content
Brief introduction to the offer and its benefits. Clear instructions on how to sign-up and take advantage of the offer.
Call-to-action (CTA)
Use clear and specific language for the CTA (e.g. "Sign-Up Now" or "Get Your Free Trial").
Personalization
Use the recipient's name.
Branding
Use the brand logo in recommended resolution; use brand fonts and colour scheme.
Footer
Standard branded footer with email, telephone, and full address. Provide clear contact information in case the user needs assistance with their interaction.
Anatomy of a Sign-Up Email
Let’s look at an example from Hootsuite.
Sign-Up Email Examples
Real-world examples from some of the world’s top brands. Each example has been built in Knak, which means you can use it to get inspired for your emails.
Fitbit - Nationwide step challenge
Fitbit challenges America to move together with a national step challenge.
What works well:
Vimeo - Sign-up for Vimeo Create
Vimeo shares its mobile video maker, Vimeo Create.
What works well:
Hootsuite - Extended free trial offer
Hootsuite uses a sign-up email to share an exclusive, extended free trial with potential users.
What works well:
Wistia - Sign up for a 14-day free trial
Wistia promotes its 14-day trial for video creators.
What works well:
Packhelp - Black Friday offer
Packhelp reminds customers to get ahead of the Black Friday rush and order packaging ASAP.
What works well:
