Use email to increase sign-ups for your product, service, or event.
What is a Sign-Up Email?
A sign-up email is sent out to a user to encourage them to sign up for a product, service, or event. Sign-up emails may also include instructions on how to use the service, links to helpful resources or support, and marketing messaging.
Who uses Sign-Up Emails?
Sign-up emails may be used by any organization that promotes a product, service, or event. Marketers in roles such as demand generation, product marketing, or email marketing may send sign-up emails.
What to include in a Sign-Up Email?
There are a lot of factors to consider when building a sign-up email. Here are some of the email elements to consider.
Email Design Element
Send the email at a time when your target audience is most likely to be checking their email (account for recipient’s timezone).
Use a recognizable and trustworthy sender name and email address.
Use action-oriented language to convey the benefit of signing up. Include a sense of urgency or exclusivity to encourage recipients to act quickly.
Add intrigue to the email by highlighting the key benefit of the product, service, or event.
Brief introduction to the offer and its benefits. Clear instructions on how to sign-up and take advantage of the offer.
Use clear and specific language for the CTA (e.g. "Sign-Up Now" or "Get Your Free Trial").
Use the recipient's name.
Use the brand logo in recommended resolution; use brand fonts and colour scheme.
Standard branded footer with email, telephone, and full address. Provide clear contact information in case the user needs assistance with their interaction.
Anatomy of a Sign-Up Email
Let’s look at an example from Hootsuite.
Sign-Up Email Examples
Real-world examples from some of the world’s top brands. Each example has been built in Knak, which means you can use it to get inspired for your emails.
Lending Tree - Following Up With New Users
This follow-up email from Lending Tree uses personalization, clean design, and strong branding to get potential customers to re-engage with them.
What works well:
Musicbed - Promote Sign-Up
Musicbed makes a compelling case to sign up for its enterprise plan with clean design, on-brand imagery, and benefit-driven copy that gets to the point.
What works well:
Creating emails - like this one - takes less than 22 minutes*W
*on average for Enterprise customers
Want to learn more?
There are even more email example categories to explore.Explore now