Email Gallery

Promotional Email

Use promotional emails to promote sign-ups and conversions for your product, service, or event.

What is a Promotional Email?

A promotional email is sent out to a user to encourage them to sign up for a product, service, or event. The major purpose of a promotional email is to promote a product, service, subscription, discount, or event through an eye-catching, enticing email.

Who uses Promotional Emails?

Promotional emails may be used by any organization that promotes a product, service, or event. Marketers in roles such as demand generation, product marketing, or email marketing may send promotional emails.


What to include in a Promotional Email?

There are a lot of factors to consider when building a promotional-up email. Here are some of the email elements to consider.

What to include in a Promotional Email?
Email Design Element Best Practices
Send TimeSend the email at a time when your target audience is most likely to be checking their email (account for recipient’s timezone).
SenderUse a recognizable and trustworthy sender name and email address.
Subject LineUse action-oriented language to convey the benefit of signing up. Include a sense of urgency or exclusivity to encourage recipients to act quickly.
Preview TextAdd intrigue to the email by highlighting the key benefit of the product, service, or event.
Body ContentBrief introduction to the offer and its benefits. Clear instructions on how to sign-up and take advantage of the offer.
Call-to-action (CTA)Use clear and specific language for the CTA (e.g. "Sign-Up Now" or "Get Your Free Trial").
PersonalizationUse the recipient's name.
BrandingUse the brand logo in recommended resolution; use brand fonts and colour scheme.
FooterStandard branded footer with email, telephone, and full address. Provide clear contact information in case the user needs assistance with their interaction.

Anatomy of a Promotional Email

Let’s look at an example from Hootsuite.


Why marketing teams love Knak

  • 95%better, faster campaigns = more success

  • 22 minutesto create an email*

  • 5x lessthan the cost of a developer

  • 50x lessthan the cost of an agency**

* On average, for enterprise customers

** Knak base price

Promotional Email Examples

Fitbit - Nationwide step challenge

Fitbit challenges America to move together with a national step challenge.

What works well:

  • Beautiful illustration
  • CTA is clear
  • Next steps highlighted

Vimeo - Sign-up for Vimeo Create

Vimeo shares its mobile video maker, Vimeo Create.

What works well:

  • Good use of graphics
  • Visual design blocks key sections
  • Steps highlight product setup

Hootsuite - Extended free trial offer

Hootsuite uses a promotional email to share an exclusive, extended free trial with potential users.

What works well:

  • Cultivates sense of exclusivity
  • CTA is clear
  • Benefits of offer highlighted

Wistia - Sign up for a 14-day free trial

Wistia promotes its 14-day trial for video creators.

What works well:

  • Brand elements on point
  • Benefits highlight with easy-to-read bullets
  • CTA is specific and action-oriented

Packhelp - Black Friday offer

Packhelp reminds customers to get ahead of the Black Friday rush and order packaging ASAP.

What works well:

  • Sense of urgency
  • CTA button design
  • Copy is specific and direct

Lending Tree - Following Up With New Users

This follow-up email from Lending Tree uses personalization, clean design, and strong branding to get potential customers to re-engage with them.

What works well:

  • Personalized follow-up encourages engagement
  • Value proposition is strongly reinforced
  • Multiple CTAs allow recipients to easily find what they’re looking for
Lending Tree - Following Up With New Users

Musicbed - Promote Sign-Up

Musicbed makes a compelling case to sign up for its enterprise plan with clean design, on-brand imagery, and benefit-driven copy that gets to the point.

What works well:

  • High-contrast branding and clean design
  • CTA is prominently displayed
  • Benefits are short and concise
Musicbed - Promote Sign-Up

Itaki - Find Your Ideal Teacher

Itaki invites a potential customer to find the perfect teacher for learning a new language.

What works well:

  • Effective use of testimonials
  • Concise and on-brand copy
  • CTAs at beginning and end of email

Skillshare - 30-Day Free Trial

Skillshare offers a 30-day free trial to their platform.

What works well:

  • Clear CTA
  • Unique value propositions are outlined
  • Color choices increase readability

Create emails - like this one - in less than 22 minutes*

Watch a Demo

*on average for Enterprise customers


Promotional Email FAQ

Want to learn more?

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