Email Gallery

Newsletter Email

More than a monthly email, top brands turn newsletter emails into authentic brand moments for subscribers.

What is a Newsletter Email?

A newsletter email is sent regularly to subscribers, such as a weekly or monthly newsletter. These emails contain promotional and educational material, like industry news, tips, product updates, and special offers.

Who uses Newsletter Emails?

Email newsletters may be one of the most commonly used (and effective) email content types. Newsletters are used to regularly connect with subscribers, ideally nurturing subscribers to paying customers by building trust over time. Any brand or individual can start sending an email newsletter.


What to include in a Newsletter Email?

There are a lot of factors to consider when building a newsletter email. Here are some of the email elements to consider.

What to include in a Newsletter Email?
Email Design Element Best Practices
Send TimeSend each newsletter at approximately the same time each week or month. For example, every Tuesday at 9:00 AM. Also, consider the timezone of your subscribers.
SenderUse a recognizable and trustworthy sender name and email address.
Subject LineClear and attention-grabbing subject line that highlights the newsletter's value.
Preview TextSummary of email, a teaser of what’s inside.
Body ContentKeep the content short, engaging, and relevant. Use images, videos, and bullet points to break up text and make it easier to read. Include links to relevant articles, products, or services.
Call-to-action (CTA) Includes a clear and prominent CTA that encourages subscribers to take action, such as clicking a link, making a purchase, or signing up for a service.
PersonalizationUse the recipient's name.
BrandingUse the brand logo in recommended resolution; use brand fonts and colour scheme.
FooterStandard branded footer with email, telephone, and full address. Provide clear contact information in case the user needs assistance with their interaction.

Anatomy of a Newsletter email

Let’s look at an example from Zapier.


Why marketing teams love Knak

  • 95%better, faster campaigns = more success

  • 22 minutesto create an email*

  • 5x lessthan the cost of a developer

  • 50x lessthan the cost of an agency**

* On average, for enterprise customers

** Knak base price

Newsletter Email Examples

Figma - Marketing Newsletter

Figma’s June 2022 email marketing newsletter.

What works well:

  • Layout allows for quick skimming
  • Visuals are engaging
  • Consistent usage of brand elements

Intercom - Weekly Marketing Newsletter

Intercom’s Inside Intercom weekly newsletter.

What works well:

  • Example of good design for long-form email
  • Graphics support each section
  • Personalized introduction

Slack - Admin Updates

Slack March 2021 product update for Administrators.

What works well:

  • Focus on power users
  • Simple copy
  • Easy to skim

Zapier - Zapier Blog Newsletter

Zapier’s newsletter supports the Zapier blog.

What works well:

  • Focus on power users
  • Simple copy
  • Easy to skim

Outlier - Newsletter Confirmation

Outlier introduces users to its newsletter by outlining what kind of content they can expect to receive in a clean black & white design with fun illustrations and CTAs that invite them to check out existing content.

What works well:

  • Confirmation sets stage for future newsletters
  • Light and readable design
  • Unique illustrations for brand recognition
Outlier - Newsletter Confirmation

Headspace - On-brand Newsletter

This email from Headspace features crisp and on-brand design, while the copy uses empathy to communicate its offerings.

What works well:

  • Empathetic approach is on-brand and believable
  • White space and chunking enhance readability
  • Multiple CTAs improve engagement

IBM - Cloud Newsletter

IBM’s bi-weekly Cloud Newsletter on hybrid design and strategies for digital transformation.

What works well:

  • Minimalistic and on-brand
  • Several clear CTAs to boost engagement
  • Highly visible headings allow for easy skimming

Lucid - Blog Newsletter

Lucid's monthly newsletter features their latest blog, training courses, product tips, new features, and more.

What works well:

  • Abundance of clickable links
  • Feature blog is prominently placed
  • Clear separation of sections increase readability

Greenhouse - Modern Recruiter Newsletter

Modern Recruiter's newsletter highlights their feature article on AI in the hiring process as well as several other written pieces.

What works well:

  • Entire email is on-brand and relevant
  • Small table of contents at the top to guide the reader
  • Several CTAs with one overlying message; learn more

Ford - Monthly Newsletter

Ford's January newsletter highlights their awards and accomplishments.

What works well:

  • Clean visuals highlight feature products
  • Effective use of statistics solidify the message
  • Strategically positioned CTAs

Create emails - like this one - in less than 22 minutes*

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*on average for Enterprise customers


Newsletter Email FAQ

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