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More than a monthly email, top brands turn newsletter emails into authentic brand moments for subscribers.
What is a Newsletter Email?
A newsletter email is sent regularly to subscribers, such as a weekly or monthly newsletter. These emails contain promotional and educational material, like industry news, tips, product updates, and special offers.
Who uses Newsletter Emails?
Email newsletters may be one of the most commonly used (and effective) email content types. Newsletters are used to regularly connect with subscribers, ideally nurturing subscribers to paying customers by building trust over time. Any brand or individual can start sending an email newsletter.
What to include in a Newsletter Email?
There are a lot of factors to consider when building a newsletter email. Here are some of the email elements to consider.
Email Design Element
Best Practices
Send Time
Send each newsletter at approximately the same time each week or month. For example, every Tuesday at 9:00 AM. Also, consider the timezone of your subscribers.
Sender
Use a recognizable and trustworthy sender name and email address.
Subject Line
Clear and attention-grabbing subject line that highlights the newsletter's value.
Preview Text
Summary of email, a teaser of what’s inside.
Body Content
Keep the content short, engaging, and relevant. Use images, videos, and bullet points to break up text and make it easier to read. Include links to relevant articles, products, or services.
Call-to-action (CTA)
Includes a clear and prominent CTA that encourages subscribers to take action, such as clicking a link, making a purchase, or signing up for a service.
Personalization
Use the recipient's name.
Branding
Use the brand logo in recommended resolution; use brand fonts and colour scheme.
Footer
Standard branded footer with email, telephone, and full address. Provide clear contact information in case the user needs assistance with their interaction.
Anatomy of a Newsletter email
Let’s look at an example from Zapier.
Newsletter Email Examples
Real-world examples from some of the world’s top brands. Each example has been built in Knak, which means you can use it to get inspired for your emails.
Figma - Marketing Newsletter
Figma’s June 2022 email marketing newsletter.
What works well:
Intercom - Weekly Marketing Newsletter
Intercom’s Inside Intercom weekly newsletter.
What works well:
Slack - Admin Updates
Slack March 2021 product update for Administrators.
What works well:
Zapier - Zapier Blog Newsletter
Zapier’s newsletter supports the Zapier blog.
What works well:
