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Make sure your big news leaves a lasting impression with a well-designed announcement email. 
What is a News Announcement email?
A news announcement email is an email that is sent to promote company news or updates. These emails may announce product releases, company milestones, industry trends, or other newsworthy developments.
Who uses News Announcement emails?
Marketers working in public relations (PR), demand generation, or campaign management may be responsible for creating and sending news announcement emails.
What to include in a News Announcement email?
There are a lot of factors to consider when building a news announcement email. Here are some of the email elements to consider.
Email Design Element
Best Practices
Send Time
Send during business hours on a weekday, and consider timing with an embargo being lifted.
Sender
Use a reputable sender name and email address.
Subject Line
Clear and attention-grabbing subject line that highlights the news being announced.
Preview Text
Give a taste of the news announcement in the preview text.
Body Content
Brief introduction to the news and its impact.
Call-to-action (CTA)
Encourage the recipient to engage with the company, such as by visiting the website or contacting a representative.
Personalization
Use the recipient's name.
Branding
Use the brand logo in recommended resolution; use brand fonts and colour scheme.
Footer
Standard branded footer with email, telephone, and full address. Provide clear contact information in case the user needs assistance with their interaction.
Anatomy of a News Announcement email
Let’s look at an example from Salesforce.
News Announcement Email Examples
Real-world examples from some of the world’s top brands. Each example has been built in Knak, which means you can use it to get inspired for your emails.
Adobe XD - Product Release Announcement
Adobe announces iOS Native Templates for Adobe XD.
What works well:
Zencastr - Teaser Announcement
Zencastr teases an upcoming release to the podcast creation platform.
What works well:
Salesforce - Q1 Results & Revenue
Salesforce’s email announcing a company milestone event and linking to a press release.
What works well: