News Announcement Email
Make sure your big news leaves a lasting impression with a well-designed announcement email.
What is a News Announcement email?
A news announcement email is an email that is sent to promote company news or updates. These emails may announce product releases, company milestones, industry trends, or other newsworthy developments.
Who uses News Announcement emails?
Marketers working in public relations (PR), demand generation, or campaign management may be responsible for creating and sending news announcement emails.
What to include in a News Announcement email?
There are a lot of factors to consider when building a news announcement email. Here are some of the email elements to consider.
| Email Design Element | Best Practices |
|---|---|
| Send Time | Send during business hours on a weekday, and consider timing with an embargo being lifted. |
| Sender | Use a reputable sender name and email address. |
| Subject Line | Clear and attention-grabbing subject line that highlights the news being announced. |
| Preview Text | Give a taste of the news announcement in the preview text. |
| Body Content | Brief introduction to the news and its impact. |
| Call-to-action (CTA) | Encourage the recipient to engage with the company, such as by visiting the website or contacting a representative. |
| Personalization | Use the recipient's name. |
| Branding | Use the brand logo in recommended resolution; use brand fonts and colour scheme. |
| Footer | Standard branded footer with email, telephone, and full address. Provide clear contact information in case the user needs assistance with their interaction. |
Anatomy of a News Announcement email
Let’s look at an example from Salesforce.
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95%better, faster campaigns = more success
22 minutesto create an email*
5x lessthan the cost of a developer
50x lessthan the cost of an agency**
* On average, for enterprise customers
** Knak base price
News Announcement Email Examples
Adobe XD - Product Release Announcement
Adobe announces iOS Native Templates for Adobe XD.
What works well:
- Strong branding elements
- Copy is succinct to-the-point
- CTA is clear
Zencastr - Teaser Announcement
Zencastr teases an upcoming release to the podcast creation platform.
What works well:
- Visuals play up anticipation
- Visual design encourages speculation
- Soft CTA to visit the website, remain engaged
Logitech - Celebrating Lando Norris' Win
Logitech announces that their brand partner, Lando Norris, has just won a big race, using the opportunity to promote their products.
What works well:
- Effective use of photo and video elements
- Multiple CTAs increase engagement
- Clean aesthetic branding
LVMH - Announcing Event Page Update
LVMH updates their community of the new updates to their website’s event calendar.
What works well:
- Minimalistic design results in clear communication
- Single, highly-visible CTA
- Limited copy entices readers to engage with the CTA
Salesforce - Q1 Results & Revenue
Salesforce’s email announcing a company milestone event and linking to a press release.
What works well:
- Headline is attention-grabbing
- Unique branding elements
- Concise, informative copy
Create emails - like this one - in less than 22 minutes*
*on average for Enterprise customers
News Announcement Email FAQ
A news announcement email is an email message that is sent out to a list of subscribers to share important news or updates.
News announcement emails are typically sent by businesses, organizations, and individuals who want to share information about new products, services, events, or other news.
News announcement emails can cover various topics, including new product releases, upcoming events, company news, industry updates, and more.
The best time to send a news announcement email will depend on your audience and the type of news you are sharing. In general, it's a good idea to send an email when your audience is most likely to check their inbox and have time to read and engage with your message.
A compelling subject line for a news announcement email should be attention-grabbing, informative, and relevant to the content of the email. It should also be concise and easy to understand.
The body of a news announcement email should include a brief introduction, the leading news or announcement, and any supporting details or information. It should also be visually appealing and easy to read.
Yes, a news announcement email should include a call-to-action (CTA) that encourages the reader to take a specific action, such as visiting a website or attending an event.
Personalization can be achieved through various techniques, such as using the recipient's name, referencing past interactions or purchases, and segmenting your list based on interests or demographics.
Branding a news announcement email involves using consistent design elements such as colour schemes, fonts, and logos to create a cohesive look and feel that represents your brand. Additionally, including links to your social media profiles and website can help reinforce your brand identity.
The footer of a news announcement email should include contact information, such as a physical address, phone number, and email address. It may include links to social media profiles, unsubscribe options, and a copyright notice.
The success of a news announcement email campaign can be measured using metrics such as open rates, click-through rates, and conversion rates. Additionally, surveys or feedback forms can provide valuable insights into the campaign's effectiveness.
Want to learn more?
There are even more email example categories to explore.
