Level up your in-person event experiences with stunning emails that elevate your brand.

What is an In-person Event email?

An in-person event email is sent to promote an event and provide information such as location, registration details, and event details, such as speakers. Email content may serve as an invitation, announcements such as guest speakers, or networking events related to the event.

Who uses In-person Event emails?

Event managers, marketing managers, field marketing managers, and any other marketing professional engaged in events will use in-person event emails.

What to include in an In-person Event email?

There are a lot of factors to consider when building an in-person event email. Here are some of the email elements to consider.

Email Design Element

Best Practices

Send Time

Give recipients enough time to plan and register for the event. Schedule follow-up reminders in the days leading up to the event.


Use a recognizable and trustworthy sender name and email address.

Subject Line

Clear and compelling subject line that highlights the value of the event.

Preview Text

Short, attention-grabbing text.

Body Content

Brief introduction to the event and its benefits. Clear instructions on how to register or RSVP.

Call-to-action (CTA)

Encourage the recipient to attend the event and engage with the organization.


Use the recipient's name.


Use the brand logo in recommended resolution; use brand fonts and colour scheme.


Standard branded footer with email, telephone, and full address. Provide clear contact information in case user needs assistance with their interaction.

Anatomy of an In-person Event email

Let’s look at an example from Eventbrite.


In-Person Event Email Examples

Real-world examples from some of the world’s top brands. Each example has been built in Knak, which means you can use it to get inspired for your emails.

Liquorice - Hosted Event

Liquorice invitation with classy branding for opening a new office space.

What works well:


Dreamforce - Salesforce presents Dreamforce

Salesforce invites Trailblazers to the first in-person event in three years.

What works well:


Eventbrite - Gallery Launch Event

Eventbrite’s message for attendees for a photography gallery launch from Jason M Peterson.

What works well:

Knak Example-Knak

Knak - Hosted Marketing Event

Knak invites guests to join a special hosted event in a Speakeasy format.

What works well:

Creating emails - like this one - takes less than 22 minutes*


*on average for Enterprise customers

In-Person Event Email FAQ

What should I include in the body of my in-person event email?

How can I ensure my in-person event email is personalized to each recipient?

What type of call-to-action (CTA) should I include in my in-person event email?

How can I make my in-person event email stand out in the recipient's inbox?

When is the best time to send an in-person event email?

What should I include in the footer of my in-person event email?

Want to learn more?

There are even more email example categories to explore.

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