Level up your in-person event experiences with stunning emails that elevate your brand. 
What is an In-person Event email?
An in-person event email is sent to promote an event and provide information such as location, registration details, and event details, such as speakers. Email content may serve as an invitation, announcements such as guest speakers, or networking events related to the event.
Who uses In-person Event emails?
An in-person event email is sent to promote an event and provide information such as location, registration details, and event details, such as speakers. Email content may serve as an invitation, announcements such as guest speakers, or networking events related to the event.
What to include in an In-person Event email?
There are a lot of factors to consider when building an in-person event email. Here are some of the email elements to consider.
Email Design Element
Best Practices
Send Time
Give recipients enough time to plan and register for the event. Schedule follow-up reminders in the days leading up to the event.
Sender
Use a recognizable and trustworthy sender name and email address.
Subject Line
Clear and compelling subject line that highlights the value of the event.
Preview Text
Short, attention-grabbing text.
Body Content
Brief introduction to the event and its benefits. Clear instructions on how to register or RSVP.
Call-to-action (CTA)
Encourage the recipient to attend the event and engage with the organization.
Personalization
Use the recipient's name.
Branding
Use the brand logo in recommended resolution; use brand fonts and colour scheme.
Footer
Standard branded footer with email, telephone, and full address. Provide clear contact information in case user needs assistance with their interaction.
Anatomy of an In-person Event email
Let’s look at an example from Eventbrite.
In-Person Event Email Examples
Real-world examples from some of the world’s top brands. Each example has been built in Knak, which means you can use it to get inspired for your emails.