Email Gallery

Event Invitation Email

Get more people to attend your events with engaging invites and registration emails.

What is a Event Invitation Email?

A event invitation email is sent to invite recipients to an event. The email will include the date, time, and location (platform if virtual) of the event. It may also include additional information about the event, like speakers, sponsors, and agenda items.

Who uses Event Invitation Emails?

Any organization events should consider using event invitation emails. These emails help to support the event by allowing participants to register and share key details about the event, such as speakers, agenda, and the topics of the event.


What to include in a Event Invitation Email?

There are a lot of factors to consider when building a event invitation email. Here are some of the email elements to consider.

What to include in a Event Invitation Email?
Email Design Element Best Practices
Send TimeSend the email at a time when your recipients are most likely to open an email, such as weekdays during organization hours.
SenderUse a recognizable and trustworthy sender name and email address.
Subject LineAttention-grabbing, concise, and convey urgency to encourage recipients to open the email and register for the event.
Preview TextCompliment the subject line by highlighting a benefit of registering for the recipient.
Body ContentThe body content should be engaging, informative, and easy to read. Use subheadings, bullet points, and images to break up the text and make it more scannable. Provide all the necessary details about the event, including the date, time, platform, speakers, and topics.
Call-to-action (CTA)Use action-oriented language, such as "Register now" or "Join the event," and ensure the CTA stands out visually.
PersonalizationUse the recipient's name.
BrandingUse the brand logo in recommended resolution; use brand fonts and colour scheme.
FooterStandard branded footer with email, telephone, and full address. Provide clear contact information in case the user needs assistance with their interaction.

Anatomy of a Event Invitation Email

Let’s look at an example from the Guru 2023 Conference.


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Event Invitation Email Examples

Adobe MAX - The Creativity Conference

Adobe invites creators to register for a one-day virtual conference.

What works well:

  • S-Curve design
  • CTA featured prominently
  • Lots of information about event
Adobe MAX

Apple - Apple Worldwide Developers Conference

Great design and clever copy are a hallmark of all Apple marketing, and this WWDC23 email is no exception. It also includes key event details up front, and all the information you need to attend below.

What works well:

  • Iconic brand presence with dark mode
  • Prominent presentation of event details
  • Features section builds case to attend

Salesforce - Trailblazers DX

Salesforce promotes its annual learning event with a beautifully designed email.

What works well:

  • Brand elements
  • Visual design
  • Strong CTAs

Liquorice - Hosted Event

Liquorice invitation with classy branding for opening a new office space.

What works well:

  • White space and minimal copy
  • Well-designed CTA
  • Event details are clear

Guru Conference - Email Marketing Conference

Guru promotes the world’s largest virtual email marketing conference.

What works well:

  • Dark theme
  • Strong CTA
  • Fun, unique branding

Eventbrite - Gallery Launch Event

Eventbrite's message for attendees for a photography gallery launch from Jason M Peterson.

What works well:

  • Relevant information presented clearly
  • Order summary reassures customer
  • Strong branding elements

Dreamforce 2023

Beautiful design comes together with social proof to invite recipients of this email to the largest software conference in the world. Unsurprisingly, it sells out every year.

What works well:

  • Copy uses urgency and FOMO up front.
  • Event details are clear
  • Benefits of attending are concise and persuasive
Dreamforce 2023

Salesforce - Dreamforce 2022 Invitation

Salesforce invites their community to their 2022 Dreamforce conference.

What works well:

  • Unique and enticing CTAs
  • Engaging title and heading
  • Strong, consistent branding throughout

Miro - Distributed 2023 Invite

Invite from Miro to their free annual online event, Distributed 2023, where they bring together their community to attend sessions held by industry experts.

What works well:

  • Fantastic use of personalization around the CTA
  • Highlights their industry experts to build hype
  • Purpose-driven and easy to read

Adobe - Reminder before Adobe Summit

Adobe sends out a night-before reminder to attendees coming out to Adobe Summit.

What works well:

  • Featured speakers are clearly highlighted
  • Key dates and times are easy to find
  • Clearly informs readers of what to expect

Adobe - Experience Marketers Live Invite

Virtual event invite from Adobe to Experience Marketers Live, featuring Sara Blakely from Spanx.

What works well:

  • Eye-catching colours / graphics
  • Event name and date are immediately listed at the top
  • CTA placed in a highly visible and central location

Salesforce - Free Virtual Event Invite

Salesforce uses this creative email to invite their community to a free virtual event on unlocking your data.

What works well:

  • Eye-catching, interactive title
  • Event details and expectations are prominently displayed
  • CTA easily accessible at top and bottom of email

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*on average for Enterprise customers


Event Invitation Email FAQ

Want to learn more?

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