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Follow up with event attendees with a beautiful email to thank them for attending.
What is an Event Follow-Up email?
An event follow-up email is sent after an event, such as a trade show, conference, or networking event. The content of the email is focused on thanking the attendee for their time and may provide a summary of the event. The email may also include the next steps or resources, such as on-demand videos.
Who uses Event Follow-Up emails?
Event managers, marketing managers, field marketing managers, and any other marketing professional engaged in events will use event follow-up emails.
What to include in an Event Follow-Up email?
There are a lot of factors to consider when building an event follow-up email. Here are some of the email elements to consider.
Email Design Element
Best Practices
Send Time
Depends on the event, usually within 1-2 business days after the event.
Sender
Use a familiar, personal email address If contact met an employee (such as a sales rep) at the event, consider using them as sender.
Subject Line
Clear and concise subject line that indicates that the email is a follow-up to an event.
Preview Text
Pique interest by highlighting a useful, surprising, or otherwise notable takeaway from the event.
Body Content
Brief recap of the event, including any highlights or key takeaways.
Call-to-action (CTA)
Encourage the recipient to engage with the organization, such as by attending future events or contacting a representative.
Personalization
Use the recipient's name.
Branding
Use the brand logo in recommended resolution; use brand fonts and colour scheme.
Footer
Standard branded footer with email, telephone, and full address. Provide clear contact information in case the user needs assistance with their interaction.
Anatomy of an Event Follow-Up email
Let’s look at an example from Knak.
Event Follow-Up Email Examples
Real-world examples from some of the world’s top brands. Each example has been built in Knak, which means you can use it to get inspired for your emails.
Knak - Conference Follow Up
Knak follows up with attendees after the Forrester B2B Summit
What works well:
Creating emails - like this one - takes less than 22 minutes*
Book a demo and see how*on average for Enterprise customers