Email Gallery

Confirmation Email

Go beyond automated confirmation emails and create brand experiences that build trust and credibility.

What is a Confirmation Email?

A confirmation email is an automated email message that is sent based on a particular action that the end user has completed. Confirmation emails are used for online purchases, account registrations, form submissions, and event registrations.

Confirmation emails are important because they reassure your users or customers that their action has been processed correctly. Confirmation emails will contain details about the action, such as providing an order number, shipping details, or account information.

Who uses Confirmation Emails?

Any organization that conducts transactions or interacts with users online will benefit from using confirmation emails. This may be as simple as confirmation emails on contact requests for B2B organizations or more complex shipping and product order receipts for e-commerce brands.

Vimeo

What to include in a Confirmation Email?

There are a lot of factors to consider when building a confirmation email. Here are some of the email elements to consider.

What to include in a Confirmation Email?
Email Design Element Best Practices
Send TimeSend an email immediately to reassure users their action has been recorded correctly.
SenderUse a reputable email address with a friendly sender and a valid reply-to email address.
Subject LineA clear and concise subject line that indicates that the email is a confirmation.
Preview TextUse the preview text to provide a summary of the content of the email and encourage the user to open it. Avoid repeating the subject line.
Body ContentProvide relevant details and instructions, such as the order number, event details, or account information.
Call-to-action (CTA)Encourage the recipient to take any necessary action, such as confirming their attendance or verifying their registration details.
PersonalizationUse the user's name or other relevant details, such as their order history or account information.
BrandingUse the brand logo in recommended resolution; use brand fonts and colour scheme.
FooterStandard branded footer with email, telephone, and full address. Provide clear contact information in case the user needs assistance with their interaction.

Anatomy of a Confirmation Email

Let’s look at an example from Australia Post.

Australia Post

Why marketing teams love Knak

  • 95%better, faster campaigns = more success

  • 22 minutesto create an email*

  • 5x lessthan the cost of a developer

  • 50x lessthan the cost of an agency**

* On average, for enterprise customers

** Knak base price

Confirmation Email Examples

Inbound 2022 - Ticket order confirmation

Confirmation email for Inbound’s 2022 marketing conference.

What works well:

  • Clear, trustworthy language
  • Helpful links, including accessibility considerations
  • Minimalistic design
Inbound

Medium - Finish creating your account

Final step in setting up a Medium blogging account is verifying your email account.

What works well:

  • Short and sweet design
  • Prominent CTA
  • Succinct copy
Medium

Google Domains - Automatic domain registration

Google Domains notification that the domain will automatically renew in 30 days.

What works well:

  • Unique illustration
  • Copy is to the point
  • Minimalistic
Google Domains

Scribd - Confirm Email + Sign Up CTA

Scribd uses a combination of white space, simple layout, and popular titles to entice recipients to sign up for a free trial.

What works well:

  • Urgent CTA
  • Personalized book recommendations
  • Simple and effective confirmation email
Scribd - Confirm Email + Sign Up CTA

Founder Mantras - Subscription Confirmation

Founder Mantras sends a confirmation email to a new client.

What works well:

  • Short and simple
  • Singular clear CTA
  • Minimalistic design elements
Founder Mantras

Knak - Winning at email marketing in 2022

Registration confirmation for Knak’s “Winning at email marketing in 2022” webinar.

What works well:

  • Details placed prominently
  • Strong branding elements
  • Icons to easily add to calendar
Knak

Confetti - Email Confirmation

Confetti sends a confirmation email to a new customer.

What works well:

  • Single clear CTA
  • Graphic support objective of email
  • Entire email directs towards one clear purpose
Confetti

Mastercard - Upcoming Webinar Confirmation

Mastercard sends an email to a new registrant to their upcoming webinar on recent travel trends and transitions.

What works well:

  • Essential information is easily spotted
  • Offers opportunity to add the event to calendar
  • Singular CTA limits any confusion
Mastercard

Vimeo - Upcoming Event Confirmation

Vimeo thanks a registrant for signing up to their event, reminding them of key details like time and location.

What works well:

  • Includes a link to add to calendar
  • Visually striking imagery and design
  • Key points are highlighted in bold

Create emails - like this one - in less than 22 minutes*

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*on average for Enterprise customers

Vimeo

Confirmation Email FAQ

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