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Go beyond automated confirmation emails and create brand experiences that build trust and credibility.
What is a Confirmation Email?
A confirmation email is an automated email message that is sent based on a particular action that the end user has completed. Confirmation emails are used for online purchases, account registrations, form submissions, and event registrations.
Confirmation emails are important because they reassure your users or customers that their action has been processed correctly. Confirmation emails will contain details about the action, such as providing an order number, shipping details, or account information.
Who uses Confirmation Emails?
Any organization that conducts transactions or interacts with users online will benefit from using confirmation emails. This may be as simple as confirmation emails on contact requests for B2B organizations or more complex shipping and product order receipts for e-commerce brands.
What to include in a Confirmation Email?
There are a lot of factors to consider when building a confirmation email. Here are some of the email elements to consider.
Email Design Element
Best Practices
Send Time
Send an email immediately to reassure users their action has been recorded correctly.
Sender
Use a reputable email address with a friendly sender and a valid reply-to email address.
Subject Line
A clear and concise subject line that indicates that the email is a confirmation.
Preview Text
Use the preview text to provide a summary of the content of the email and encourage the user to open it. Avoid repeating the subject line.
Body Content
Provide relevant details and instructions, such as the order number, event details, or account information.
Call-to-action (CTA)
Encourage the recipient to take any necessary action, such as confirming their attendance or verifying their registration details.
Personalization
Use the user's name or other relevant details, such as their order history or account information.
Branding
Use the brand logo in recommended resolution; use brand fonts and colour scheme.
Footer
Standard branded footer with email, telephone, and full address. Provide clear contact information in case the user needs assistance with their interaction.
Anatomy of a Confirmation Email
Let’s look at an example from Australia Post.
Confirmation Email Examples
Real-world examples from some of the world’s top brands. Each example has been built in Knak, which means you can use it to get inspired for your emails.
Inbound 2022 - Ticket order confirmation
Confirmation email for Inbound’s 2022 marketing conference.
What works well:
Medium - Finish creating your account
Final step in setting up a Medium blogging account is verifying your email account.
What works well:
Google Domains - Automatic domain registration
Google Domains notification that the domain will automatically renew in 30 days.
What works well:
Knak - Winning at email marketing in 2022
Registration confirmation for Knak’s “Winning at email marketing in 2022” webinar.
What works well:
Creating emails - like this one - takes less than 22 minutes*
Book a demo and see how*on average for Enterprise customers