Why creating landing pages and emails in the same platform just makes sense

Still building emails and landing pages in separate platforms?

Great news – you don’t have to do that anymore! With the introduction of Knak Pages, they can be built in the same codeless platform quickly, like your emails.

Here’s why this just makes sense.

Think of your campaigns like a car. The email is the exterior: beautiful paint job, great trim, looks amazing.

The landing page is the engine: you can’t see it from the outside, but you want a smooth experience that gets you where you want to go quickly.

You wouldn’t piece together a car by putting a VW engine with a Ferrari exterior, so it’s time to stop building emails and landing pages in separate platforms.

Before now, enterprise marketers had a couple of options:

  • Pay an agency to code landing pages for you. This is a fine option, but it can take 2-3 weeks to have the work done, and it’s expensive.
  • Use a specialized landing page creation tool. Unbounce, Leadpages, Instapage, WordPress, and Adobe Experience Manager are the leaders in this space. All of them are fine tools, but it’s yet another platform you have to add to your tech stack and learn (or train someone) to use.

With either of these methods, you’re basically adding an extra step, and while you could keep doing it that way and still have fine landing pages, you no longer have to do it that way.

This is what you gain by building emails and landing pages in the same platform.

1. It’s easier.

When you’re building emails, you’re assembling headers, footers, images, and copy and then (ideally) using a codeless, module based email creation platform to put them together quickly.

If you’re not building landing pages in the same platform, you have to do all those things twice. Time consuming, yah?

Building emails and landing pages in the same platform means you do the work once, submit it for approval once, make the edits to both pieces in the same review cycle, and get the whole thing out the door faster. And if you’re using Knak, the whole process is codeless.

2. It’s more cost efficient.

Two different platforms means two different sets of licenses, two different on-boarding processes, and two required skill sets.

If you’re doing this work in one platform, you’re cutting down on all of that and saving money on training, coding, and agencies.

3. It supports consistency.

Your landing page should look like the natural next step on the subscriber journey. Using the same assets and brand elements help, but so does having the same person build both pieces.

Since no one has to learn to code to use Knak, the person building the email can also build the landing page, keeping it consistent and on-brand.

*For more best practices, check out How Knak Does Landing Pages: 5 tips for building incredible landing pages.

Knak’s most requested feature

Knak Pages has been our number one requested feature for quite some time. We’re super glad to have finally launched it because we know how overwhelmed Marketing and Marketing Ops teams are right now, and Knak Pages is the innovative, progressive next step on our mission to make life easier for Marketers.

It’s time to stop doing extra work. Using separate platforms for emails, landing pages, approvals, and testing is expensive, inefficient, and outdated. Bring those things together onto one enterprise-level solution, and make every part of the process more efficient.

Knak is the first codeless email and landing page creation platform for enterprise marketing teams. Want to learn more? Let’s chat!

Tania Blake is Knak’s Marketing Manager, where she’s known for her strong attention to detail and unique ability to balance "process" with "getting stuff done". When she’s not juggling a million and one projects, you can find her cooking up a storm, doing yoga, or hanging out with her family.

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