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When “Oops!!!” Happens

You know the feeling, right? 

You take a ridiculous picture and text it to your friend, then check your phone a minute later and realize you actually sent it to a client.

Or you make a smart-aleck comment about the new office policy in an email to your co-worker, but according to your Sent folder, it actually went to your boss.

It’s embarrassing, and it happens to the best of us.

Literally the best of us. Like Amazon.

This week, someone in Amazon’s content marketing department accidentally sent their email template to part of their database.

In the grand scheme of mistakes, from “embarrassing photo” to “made salary info public,” this is fairly mild, but it’s a peek behind the curtain that I’m sure Amazon would have preferred to avoid.

Anyone who’s worked in email marketing likely has some sort of embarrassing story like this. At a former company, a draft copy of one of my emails was erroneously sent as the finished product. Unfortunately, the draft copy included several incomplete brainstorming ideas and an out-dated pricing model.

When an “oops” like this happens, you have two choices: 

  • Ignore it and let it blow over
  • Do some damage control

The one you choose usually depends on the severity of the mistake. If you sent something embarrassing to a client or a superior, a brief apology is definitely in order.

If you sent an email with incorrect information, you’ll certainly need to apologize, provide the correct info, and consider offering a discount as a goodwill gesture. 

But if you’d prefer to avoid these errors altogether, an email creation platform (ECP) like Knak can help. Knak’s editor has a built-in approval process that serves as a series of checks and balances. Once an email is built and an approval order is established, the email moves through the process easily and with great visibility.

Emails are tested, so before anyone hits “send,” you have peace of mind that:

  • They’ll render correctly across all email clients
  • Links are working (no broken emails)
  • Brand guidelines are in place
  • All feedback has been incorporated

Mistakes can be avoided. Knak can help organizations of any size – from a two-person start-up to a global enterprise – create incredible, on-brand emails quickly and make sure that what lands in in-boxes is exactly what was intended.

You’re still on your own with the text messages though.

Want to learn more about mistake-free emails? Request a demo to see how Knak can help level up your email strategy.

Not ready to chat yet? Check out our product page to learn more about Knak.

Knak is the first email creation platform built for marketing teams. We help you create beautiful, responsive, world-class emails – no coding required. Get to know us at knak.com.

Tania Blake is Knak’s Marketing Manager, where she’s known for her strong attention to detail and unique ability to balance "process" with "getting stuff done". When she’s not juggling a million and one projects, you can find her cooking up a storm, doing yoga, or hanging out with her family.

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