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Pierce Ujjainwalla has years of experience as a CEO, entrepreneur, and marketing leader. He’s here to share the key learnings and best practices that modern marketers need to succeed. 

His personal blog is full of the insight he’s gained as founder and CEO of Knak as well as from his years of experience in the marketing trenches. Read on for his unique perspective as a true marketing insider.

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Why ‘Good Enough’ Is Better Than Perfect

We’d all like everything we do to be perfect. All the time. While we should always strive to do the best we can, it’s I think it’s important to realize that perfection is an aspiration,…
Pierce Ujjainwalla
Pierce Ujjainwalla – April 21, 2020
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The Three Things You Don’t Know You’re Doing Before You Open an Email

Everyone gets marketing emails. But not everyone opens those emails and reads their content. Today, I want to look at the three things that people do – unconsciously, and within seconds of seeing an email…
Pierce Ujjainwalla
Pierce Ujjainwalla – April 9, 2020
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Why Marketers Need Automated Collaboration Tools

Inside any company, the need to get employees to work together productively and efficiently is always a given. But in today’s world, with virtual offices, employees working remotely from home and contractors who may not…
Pierce Ujjainwalla
Pierce Ujjainwalla – March 27, 2020
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What We’ve Learned From Making 50,000+ Emails

We help marketers create marketing emails, so we’ve hit the ‘Send’ button more than a few times. At first, our work involved creating marketing email templates. We helped our customers build over 25,000 different emails…
Pierce Ujjainwalla
Pierce Ujjainwalla – March 11, 2020
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Why GIFs Are Here to Stay – And Why Really Good Ones Work

GIFs (that’s short for graphic interchange format) are all the rage these days. As funny clips of TV celebrities doing the happy Friday dance in social media, or animated cats scampering across an otherwise static…
Pierce Ujjainwalla
Pierce Ujjainwalla – February 24, 2020
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