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Pierce Ujjainwalla has years of experience as a CEO, entrepreneur, and marketing leader. He’s here to share the key learnings and best practices that modern marketers need to succeed. 

His personal blog is full of the insight he’s gained as founder and CEO of Knak as well as from his years of experience in the marketing trenches. Read on for his unique perspective as a true marketing insider.

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Why Adobe’s acquisition of Workfront will kill creativity in marketing

The marketing world saw more consolidation by the recent announcement that software giant Adobe had reached an agreement to buy Workfront, a software company that has developed Web-based work management and project management software. Workfront…
Pierce Ujjainwalla
Pierce Ujjainwalla – December 15, 2020
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How Knak’s amazingly disruptive product is letting marketing teams get more out of their agencies

Knak is doing for marketing emails what Uber did for the taxi industry and what Airbnb did for hospitality: We’re disrupting the status quo. Unfortunately, that upsets some people – those with a stake in…
Pierce Ujjainwalla
Pierce Ujjainwalla – November 19, 2020
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Is Bootstrap Financing Enough, or is It Time for Outside Investors?

In the startup world, a bootstrapped company is one that gets by on its own resources without the help of outside investors. There are advantages to doing things this way, but at some point, every owner of a growing company starts to wonder whether they need an injection of cash to take things to the next level.
Pierce Ujjainwalla
Pierce Ujjainwalla – October 15, 2020
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Why we’re big fans of customer-led growth

In this blog, Knak’s Co-Founder & CEO, Pierce Ujjainwalla, talks about why he’s a big fan of customer-led growth, and why he thinks that in many circumstances it can be more effective than its sales-led counterpart.
Pierce Ujjainwalla
Pierce Ujjainwalla – September 23, 2020
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How to develop and use mentors to grow your company

Our Co-Founder & CEO, Pierce Ujjainwalla, shares his thoughts on how to find, choose, and use mentors to grow your company.
Pierce Ujjainwalla
Pierce Ujjainwalla – September 1, 2020
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Why Every Company Needs an Office

This summer, Knak moved into its very first office. In this blog post, I share 11 reasons why I think having an office is important, and how we plan to adopt a hybrid office model.
Pierce Ujjainwalla
Pierce Ujjainwalla – August 18, 2020
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How to Hire During a Pandemic

Since the start of the year, we have increased our staff by 25%. However, in these strange times, the hiring process has been anything but normal. Here are 3 things we learned about hiring during a pandemic.
Pierce Ujjainwalla
Pierce Ujjainwalla – July 30, 2020
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How Hey.com is Shaking Things Up for Email Marketers

A new email platform called hey.com has been attracting a lot of attention lately. If you haven’t heard of it yet, you need to know what it’s up to. While it’s unclear at this early…
Pierce Ujjainwalla
Pierce Ujjainwalla – July 7, 2020
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Is Remote Work Really the Future?

Let me start by saying that I am a huge advocate for remote work and have been working fully remote for the past 7 years. I’ve also bootstrapped two successful companies (consulting, SaaS) with over…
Pierce Ujjainwalla
Pierce Ujjainwalla – May 26, 2020
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Why It’s Hard to Dump Inefficient Systems

Do you do something inefficient out of habit? Are you so busy you don’t have the time to learn how to use time-saving options, even the ones you know exist? You’re not alone! Here’s what…
Pierce Ujjainwalla
Pierce Ujjainwalla – May 5, 2020
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