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Unsubscribed! Blog

Pierce Ujjainwalla has years of experience as a CEO, entrepreneur, and marketing leader. He’s here to share the key learnings and best practices that modern marketers need to succeed. 

His personal blog is full of the insight he’s gained as founder and CEO of Knak as well as from his years of experience in the marketing trenches. Read on for his unique perspective as a true marketing insider.

Unsubscribed! Blog

Five things marketers can learn from the HBO Max email mistake

One day in mid-June, an unnamed intern at HBO Max made the kind of mistake every marketer dreads: The person unwittingly sent out a test email to a portion of the HBO Max mailing list….
Pierce Ujjainwalla
Pierce Ujjainwalla – July 13, 2021
Unsubscribed! Blog

How to make the most of your post-pandemic employee gatherings

Even before the pandemic, Knak was not a nine-to-five, Monday-to-Friday kind of company. Everyone worked from home, with occasional gatherings in someone’s basement or a coffee shop. We didn’t open an office until last year,…
Pierce Ujjainwalla
Pierce Ujjainwalla – July 7, 2021
Unsubscribed! Blog

Our new product: How we’ve linked up email and landing page creation

Knak made its reputation by providing a platform for creating beautiful, on-brand marketing emails in minutes, no coding required. We recently launched a new product, called Knak Pages, that extends that ‘on-brand, no coding’ ethos…
Pierce Ujjainwalla
Pierce Ujjainwalla – February 19, 2021
Unsubscribed! Blog

Why Knak has begun accepting Bitcoin as payment

Bitcoin has been in the news recently because its value has surged, and also because a few unfortunate people have found themselves financially frustrated because lost passwords have locked them out of their bitcoin wallets….
Pierce Ujjainwalla
Pierce Ujjainwalla – February 1, 2021
Unsubscribed! Blog

What I learned about starting a podcast – and why it’s been worth it

I recently began hosting a regular podcast entitled Unsubscribed! in which I interview business leaders about any number of topics – usually, but not always, centred around marketing, tech and career advice. (Unsubscribed! is available…
Pierce Ujjainwalla
Pierce Ujjainwalla – January 18, 2021
Unsubscribed! Blog

Why you may soon get marketing messages through Slack – and why that’s a concern

Slack is a popular and successful business communication tool, with upwards of 10 million active daily users. So the recent announcement that it is being bought by Salesforce, the customer relationship management (CRM) giant, is…
Pierce Ujjainwalla
Pierce Ujjainwalla – January 11, 2021
Unsubscribed! Blog

Why Adobe’s acquisition of Workfront will kill creativity in marketing

The marketing world saw more consolidation by the recent announcement that software giant Adobe had reached an agreement to buy Workfront, a software company that has developed Web-based work management and project management software. Workfront…
Pierce Ujjainwalla
Pierce Ujjainwalla – December 15, 2020
Unsubscribed! Blog

How Knak’s amazingly disruptive product is letting marketing teams get more out of their agencies

Knak is doing for marketing emails what Uber did for the taxi industry and what Airbnb did for hospitality: We’re disrupting the status quo. Unfortunately, that upsets some people – those with a stake in…
Pierce Ujjainwalla
Pierce Ujjainwalla – November 19, 2020
Unsubscribed! Blog

Is Bootstrap Financing Enough, or is It Time for Outside Investors?

In the startup world, a bootstrapped company is one that gets by on its own resources without the help of outside investors. There are advantages to doing things this way, but at some point, every owner of a growing company starts to wonder whether they need an injection of cash to take things to the next level.
Pierce Ujjainwalla
Pierce Ujjainwalla – October 15, 2020
Unsubscribed! Blog

Why we’re big fans of customer-led growth

In this blog, Knak’s Co-Founder & CEO, Pierce Ujjainwalla, talks about why he’s a big fan of customer-led growth, and why he thinks that in many circumstances it can be more effective than its sales-led counterpart.
Pierce Ujjainwalla
Pierce Ujjainwalla – September 23, 2020
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