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Strategy

CreativityEmail MarketingEvents

The Different Types of Webinar Emails and Why They Matter to Your Campaign

Webinars are one of the most engaging and effective demand generation strategies in the digital marketing toolkit. They can drive engagement with your products, inform your audience of important trends, and even teach new skills….
Katya Zeisig – November 23, 2023
Email DesignEmail DevelopmentThe Knak Blog

7 User Experience (UX) Strategies for Great Email Design

Applying UX design practices to your emails can increase conversion, drive revenue, and improve brand awareness. Here are 7 principles to borrow for your emails right now!
Nicole Merlin – April 6, 2023
The Knak Blog

7 Steps to Conference Planning: Our Journey to Adobe Summit 2023

We are thrilled to announce that we are a gold sponsor of Adobe Summit 2023, or as we internally call it, our Superbowl! Knak’s team of amazing marketers and I have finished preparing for Adobe…
Torey Hunt – March 10, 2023
The Knak Blog

Getting the most out of your marketing agency

Choosing to work with a marketing agency is a decision a lot of marketing teams make, especially when it comes to strategic projects or specific campaigns. Why? It’s simple. Agencies can help an organization think…
Tracy Harris – March 8, 2023
Inside Marketing Blog

How marketing departments lose their way when they stop focusing on creativity

Marketers are creative types by definition, right? So why am I even worried that marketing departments are going to stop focusing on creativity? I am concerned because I see it happening – and happening more…
Brendan Farnand – January 21, 2021
Email Marketing

Using multichannel data to improve email personalization

To an email marketer, email marketing is their whole world – and rightly so. It’s a massive medium with many moving parts, and the typical email marketer often wears many hats: copywriter, designer, project manager,…
Kim Greenop-Gadsby – January 8, 2021
Email Marketing

Email Marketing in 2021: The Pros Weigh In

Email marketing is poised to have an epic 2021. Find out how some of our favourite Marketing experts are preparing for the coming year!
Tania Blake – December 16, 2020
Email Marketing

What’s Next for Marketing Operations?

In our recent Benchmark Study, 55% of respondents told us that since the beginning of COVID-19, their Marketing teams have been overwhelmed with requests for new campaigns. Unfortunately, they’re not getting any additional budget or…
Tania Blake – December 1, 2020
Email DevelopmentEmail Marketing

It’s Time to Fire Your Agency

If you’re using an agency to help create and code your emails, we’ve got something to say: It’s time to fire your agency!! Read on to find out why.
Pierre Hage – November 12, 2020
Email Marketing

Overcoming Email Creation Challenges in the Pharmaceutical Industry

Download our latest white paper and learn how to create amazing emails for the pharmaceutical industry, and get them to market quickly, all while protecting your brand and maintaining compliance across regions.
Tania Blake – September 29, 2020
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