Email Strategy | Tips & Best Practices For Your Email Marketing Plan

How marketing departments lose their way when they stop focusing on creativity

Marketers are creative types by definition, right? So why am I even worried that marketing departments are going to stop focusing on creativity? I am concerned because I see it happening – and happening more…

Brendan Farnand ‐ January 21, 2021

Email Marketing

Using Multichannel Data to Improve Email Personalization

To an email marketer, email marketing is their whole world – and rightly so. It’s a massive medium with many moving parts, and the typical email marketer often wears many hats: copywriter, designer, project manager,…

Kim Greenop-Gadsby ‐ January 8, 2021

Email Marketing

Email Marketing in 2021: The Pros Weigh In

Email marketing is poised to have an epic 2021. Find out how some of our favourite Marketing experts are preparing for the coming year!

Tania Blake ‐ December 16, 2020

Email Marketing

What’s Next for Marketing Operations?

In our recent Benchmark Study, 55% of respondents told us that since the beginning of COVID-19, their Marketing teams have been overwhelmed with requests for new campaigns. Unfortunately, they’re not getting any additional budget or…

Tania Blake ‐ December 1, 2020

Email Development Email Marketing

It’s Time to Fire Your Agency

If you’re using an agency to help create and code your emails, we’ve got something to say: It’s time to fire your agency!! Read on to find out why.

Pierre Hage ‐ November 12, 2020

Email Marketing

Overcoming Email Creation Challenges in the Pharmaceutical Industry

Download our latest white paper and learn how to create amazing emails for the pharmaceutical industry, and get them to market quickly, all while protecting your brand and maintaining compliance across regions.

Tania Blake ‐ September 29, 2020

Email Marketing

It’s Time for the 2020 Email Marketing Benchmark Survey

Each year, Knak conducts an Email Marketing Benchmark Survey. We survey thousands of Marketers and Marketing Ops leaders about everything from deliverability and open rates to design trends, team structure, and time-to-market and then share…

Pierre Hage ‐ September 15, 2020

Email Design Email Development

7 UX Strategies for Great Email Design

Applying UX design practices to your emails can increase conversion, drive revenue, and improve brand awareness. Here are 7 principles to borrow for your emails right now!

‐ September 14, 2020

Email Marketing

Introducing The Marketer’s Email Creation Maturity Model

No matter how your team is creating emails, there’s a good chance it could be more efficient. Find out where you are on the process maturity journey, and make sure the most powerful tool in your marketing toolbox is as sharp as it can be.

Tania Blake ‐ July 8, 2020

Knak News

Virtual Coffee with Knak’s CMO

When your company was founded by marketers, created a marketing product, and works with enterprise marketing teams daily, your own marketing department had better be on point. Knak: Thanks for joining us! Let’s start at…

Tania Blake ‐ May 14, 2020

Strategy

How marketing departments lose their way when they stop focusing on creativity

Using Multichannel Data to Improve Email Personalization

Email Marketing in 2021: The Pros Weigh In

What’s Next for Marketing Operations?

It’s Time to Fire Your Agency

Overcoming Email Creation Challenges in the Pharmaceutical Industry

It’s Time for the 2020 Email Marketing Benchmark Survey

7 UX Strategies for Great Email Design

Introducing The Marketer’s Email Creation Maturity Model

Virtual Coffee with Knak’s CMO

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