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Welcome Asra Sarfraz

Introducing our Senior Visual Designer

Asra Sarfraz is joining the Knak team as Senior Visual Designer. Asra is a talented multi-disciplinary designer who specializes in creating meaningful design solutions and improving the customer experience.

She comes to Knak from senior design and UX design roles at Nudge, Jobber, and Dynamatik, and she loves the hustle of the world of rapid-growth startups.

We’re glad to have her on the team, so we posed a few questions to help her introduce herself.

Knak: Welcome to Knak! Tell us about one of your favourite design projects to date.
AS: I’d have to say that a recent favourite was doing some work for Manzil, which is a financial company that’s breaking boundaries in Canadian Fintech for Muslims.
The project had a 2-day deadline, but I willingly took it on in addition to my full time role to see how far I could push myself. That’s why I’m drawn to start-ups: the hustle is real! You feel it in your traps.

Knak: What makes a design great?
AS: That’s the thing about great design: it never needs to be explained. It explains itself. I think that’s a designer’s biggest challenge: how to explain what we’re building simply using show and tell.

Knak: What do you do when you’re not designing?
AS: I’m going to sound so typical when I say this, but I’m always looking for new coffee shops where I can people-watch while I work. Oh, and I also run Sarfraz&Co.

Asra brings a great attitude, a dynamic energy, and an unparalleled sense of design style that fits perfectly with the Knak brand. She’s not afraid to push boundaries, and we can’t wait to add her unique aesthetic and compelling point of view to our designs.

Tania Blake is Knak’s Marketing Manager, where she’s known for her strong attention to detail and unique ability to balance "process" with "getting stuff done". When she’s not juggling a million and one projects, you can find her cooking up a storm, doing yoga, or hanging out with her family.

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