Webinars are one of the most engaging and effective demand generation strategies in the digital marketing toolkit. They can drive engagement with your products, inform your audience of important trends, and even teach new skills….
Guest author, Kim Greenop-Gadsby, Marketing Automation Specialist at Proact Group, shares her advice on how to talk to your email subscribers.
Marketing Ops rockstar, Sara Mcnamara, is back to share some more Pardot pro tips for successful email marketing in Salesforce. Read on for how to send better emails and use the insight you’re getting to improve your strategy.
It’s #darktober, and since Dark Mode is making headlines right now, we had a chat with our Senior Visual Designer, Asra Sarfraz, and Knak Developer & Email Specialist, Jack Steele, to get their tips for using Knak to create emails that look great in the dark.
Is Gmail clipping your messages? We’ve got the workaround. Check out these 5 tips for optimizing your code and keeping your message away from Gmail’s virtual scissors.
If you’re switching your marketing automation platform from Marketo to Pardot, you may be concerned about migrating your assets to the new platform, especially your email assets. Switching platforms can be time-consuming and stressful, and…
Table of Contents 1. What are you working with? 2. Time to Streamline Provide a clear brief Set a kick off meeting with key team members Ensure alignment on goals and timeline Leverage your tech…
Take advantage of a highly visible, low-cost branding opportunity Every single email you send has its own branding opportunity: your email signature. But when it comes to your marketing plan, many times the email signature…
In a past life, I was marketing to security and retail professionals. Although I was doing what I loved to do, marketing, I could never truly relate to my audience. That is one thing I really…
Ever wanted to see how Knak builds our landing pages? We are throwing a party at the upcoming Marketo Summit in Las Vegas, and we’re giving you a behind the scenes look at how we…