Featured: The 2020 Email Creation Maturity Model

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How Knak Does Email

Email Development

How Knak Does Email: Optimizing Preview Text

Never see “View this email in your browser” again! Optimize your preview text, and take advantage of some valuable email real estate.
Felix Higgs
Felix Higgs ‐ October 8, 2020
Email Marketing

How Knak Does Email: Personalized Subject Lines

Like all good marketers, we’re always working to improve our key metrics. Recently, we’ve been A/B testing subject line personalization, and so we’re sharing the results in this latest edition of How Knak Does Email.
Tania Blake
Tania Blake ‐ September 8, 2020
Email Development

How Knak Does Email: Keep Gmail from Clipping your Emails

Is Gmail clipping your messages? We’ve got the workaround. Check out these 5 tips for optimizing your code and keeping your message away from Gmail’s virtual scissors.
Jack Steele
Jack Steele ‐ July 15, 2020
Email Development

How Knak Does Email: Using Video in Email

One of the most common questions I see on forums related to email creation is, “How can I put a video in an email?” Unfortunately, embedding a standard HTML video in an HTML email isn’t…
Jack Steele
Jack Steele ‐ June 12, 2020
Email Development

How Knak Does Email: 8 Email Accessibility Best Practices

According to the World Health Organization, at least 2.2 billion people worldwide have a vision impairment. Creating emails that every subscriber can read and understand, regardless of ability, is good business practice, and it’s something…
Jack Steele
Jack Steele ‐ May 28, 2020
Email Development

How Knak Does Email: Drive Email Shares with the “Forward to a Friend” Button

Your customers forward your emails all the time, and that’s great news. It means they like what they’re seeing and they want to share it with someone else. And, of course, the more hands your…
Jack Steele
Jack Steele ‐ May 8, 2020
Pardot Resources

How Knak Does Email: Knak + Salesforce Pardot

Build in Knak, send with Salesforce Pardot. Pardot clients are nothing new at Knak. Knak makes it easy for anyone – on any marketing automation platform – to create and send beautiful, on-brand emails quickly….
Tania Blake
Tania Blake ‐ April 14, 2020
Email Marketing

How Knak Does Email: Creating An Event Invitation Campaign

If you’re hosting an event, say, a cocktail party, dinner, after work mixer, even a webinar, you’re going to want people to be there. How do you make that happen? You create an invitation campaign….
Tania Blake
Tania Blake ‐ March 10, 2020
Email Marketing

How Knak Does Email: Creating Effective Email Briefs

Why you need them and what to include. Download our free Email Brief template and start creating more effective email briefs today. Look, we get it. We know email briefs take time. We know you don’t have…
Tania Blake
Tania Blake ‐ January 2, 2020
Email Design

How Knak Does Email: A Simple Guide to Good Design

Judging a book by its cover is supposed to be verboten, but you do it, right? Well, guess what? Your customers are doing the same thing. They’re looking at your emails and judging their content…
Joe Azzi
Joe Azzi ‐ December 9, 2019
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