Pierce Ujjainwalla is an entrepreneur, career marketer, and founder of Knak and Revenue Pulse. Marketing is his jam; doing it better with technology is his passion. When he’s not working, he tries (often unsuccessfully) to play hockey, go skiing and to rediscover his non-existent golf game. He lives in Ottawa with his wife and 2 kids.
In this blog, Knak’s Co-Founder & CEO, Pierce Ujjainwalla, talks about why he’s a big fan of customer-led growth, and why he thinks that in many circumstances it can be more effective than its sales-led counterpart.