Email marketing trends are nothing new. Trying to make sense of them can be a bit daunting, though. Everywhere you look, you’ll find another list telling you exactly what you should be doing to attract…
What we want in our in-boxes this year. Forget the stockings. We have a holiday wishlist, and it’s got nothing to do with presents. Welcome to our Holiday Marketing Wishlist, where we break down the…
If you’re an email marketer, you may have some questions: Should I put that heart-eyes emoji in the subject line of my email or leave it out? What format is best for my content? Will…
Recently, Knak sponsored an Email Benchmark Report. We gained a lot of valuable insight, but one thing that seemed to be a recurring theme throughout the piece was that the email creation process is generally…
The State of the Message, and what it means for you Knak recently conducted our second annual Marketo Email Benchmark Study, and the results are in. We’ve covered everything, from deliverability and click-thru rates to…
When you launch an email campaign, your job isn’t over after you hit “send.” You’ve also got to manage the responses, and we’re not just talking about the replies that come from an actual person….
The end of the year is coming, and that means it’s time to start thinking about how to make your next fiscal year a success. Don’t leave the planning for December, when holiday and vacation…
Three and a half years ago I started Knak because we were making hundreds of custom Marketo templates for Revenue Pulse customers and it felt like we were doing a lot of the same things…
Netflix just released their latest show, Narcos, and it’s receiving rave reviews. But before anyone was watching (or should I say, reading) the story of Pablo Escobar, they launched a pretty epic email campaign to…
We’re always looking for inspiration for our latest email and landing page templates. There are a few companies in particular that we subscribe to for some epic emails. Litmus No surprise that Litmus makes the…