Featured: The 2020 Email Marketing Benchmark Survey

Pablo Escobar: Email Kingpin?

Netflix just released their latest show, Narcos, and it’s receiving rave reviews. But before anyone was watching (or should I say, reading) the story of Pablo Escobar, they launched a pretty epic email campaign to get people excited about this new show.

Here is a video of the email:

[su_youtube url=”https://www.youtube.com/watch?v=wd0AgkzGGoc&feature=youtu.be”]

Their use of animated GIFs in the email to achieve the movie-like effect is very impressive. Even more impressive is they manage to keep the file size down while having pretty impressive resolution and effects.

For those of you interested in getting more into animation in your emails, all it takes is to replace the typical JPG or PNG images you are using with a GIF file. GIFs are able to contain many images in one, which plays through and achieves the animated look that you can see in the Narcos email.

The biggest thing to be aware of is the size of your email. Although connections are faster than ever, people’s attention spans are also shorter than ever, so you’re email needs to load almost instantly to keep people’s attention. A general rule of thumb is to keep your animated GIF under 2 megabytes.

Knak templates fully support the use of animated GIFs anywhere that we have an image placeholder in our templates. Simply update the image URL like you would for any other image in the Marketo editor, and you’re off to the races!

Just don’t tell Pablo we let his secret out of the bag…

 

Pierce Ujjainwalla is an entrepreneur, career marketer, and founder of Knak and Revenue Pulse. Marketing is his jam; doing it better with technology is his passion. When he’s not working, he tries (often unsuccessfully) to play hockey, go skiing and to rediscover his non-existent golf game. He lives in Ottawa with his wife and 2 kids.

Featured Posts

Why we’re big fans of customer-led growth

In this blog, Knak’s Co-Founder & CEO, Pierce Ujjainwalla, talks about why he’s a big fan of customer-led growth, and why he thinks that in many circumstances it can be more effective than its sales-led counterpart.

What We’ve Learned About Collaboration (and How We’re Improving It at Knak)

When this year started, none of us could have predicted the situation we’d be facing within just a few months. In the span of a few days, offices were shuttered, living rooms became offices, and…

Getting More Out of Knak: A Best-in-Class Security Partnership with Cysiv

Security has always been a priority at Knak. That’s why we partner with Cysiv, a full-service, next generation enterprise security organization to ensure our customer information is safe.