Email Marketing Tips & Best Practices | Resources & Expert Help From Email Marketers

It’s Time for the 2020 Email Marketing Benchmark Survey

Each year, Knak conducts an Email Marketing Benchmark Survey. We survey thousands of Marketers and Marketing Ops leaders about everything from deliverability and open rates to design trends, team structure, and time-to-market and then share…

Pierre Hage ‐ September 15, 2020

Email Marketing

How Knak Does Email: Personalized Subject Lines

Like all good marketers, we’re always working to improve our key metrics. Recently, we’ve been A/B testing subject line personalization, and so we’re sharing the results in this latest edition of How Knak Does Email.

Tania Blake ‐ September 8, 2020

Email Marketing

10 Incredible Women of Email (that you may not have heard about yet)

As an email creation platform, we love getting to know people who are as crazy about email as we are! Meet 10 incredible women of email you may not have heard about yet.

Tania Blake ‐ August 20, 2020

Email Marketing

Introducing The Marketer’s Email Creation Maturity Model

No matter how your team is creating emails, there’s a good chance it could be more efficient. Find out where you are on the process maturity journey, and make sure the most powerful tool in your marketing toolbox is as sharp as it can be.

Tania Blake ‐ July 8, 2020

Email Marketing

More Technology ≠ Better Emails

Have you seen this picture? This is the Martech 5000, and if you look closely, you’ll see that it has become the Martech 8000 this year. That’s 8000 different pieces of marketing technology. If you…

Pierre Hage ‐ May 6, 2020

Email Marketing

59+ Emails that Build Your Brand

Automated emails are a Marketer’s best friend, but they’re also widely used by other departments. Some of our most forward thinking Marketo, Eloqua, SFMC, Adobe Campaign and Pardot customers have told us that they’re starting…

Tania Blake ‐ April 2, 2020

Email Marketing

How Knak Does Email: Creating An Event Invitation Campaign

If you’re hosting an event, say, a cocktail party, dinner, after work mixer, even a webinar, you’re going to want people to be there. How do you make that happen? You create an invitation campaign….

Tania Blake ‐ March 10, 2020

Email Marketing

Overlooked: 5 Email Branding Opportunities You’re Missing Out On

Sometimes the little things make all the difference. When you’re sending automated emails – whether they’re welcoming new clients, updating tracking information, or confirming a password change – it’s easy to leave your branding on…

Pierre Hage ‐ March 6, 2020

Email Marketing

Unified Branding = Better ROI

When a solution maximizes your existing tech spend. In any given company, thousands of emails are being sent weekly by everyone from the marketing team to the CEO. The resources that make those emails look…

Pierre Hage ‐ February 13, 2020

Email Marketing

Getting More Out of Knak: Leveraging Your Marketing Agency

Your marketing agency is one of your best strategic partners. They know your business, they prioritize your success, and they save your organization a heap of money by providing a team of experts that you…

Tania Blake ‐ February 12, 2020

Email Marketing

It’s Time for the 2020 Email Marketing Benchmark Survey

How Knak Does Email: Personalized Subject Lines

10 Incredible Women of Email (that you may not have heard about yet)

Introducing The Marketer’s Email Creation Maturity Model

More Technology ≠ Better Emails

59+ Emails that Build Your Brand

How Knak Does Email: Creating An Event Invitation Campaign

Overlooked: 5 Email Branding Opportunities You’re Missing Out On

Unified Branding = Better ROI

Getting More Out of Knak: Leveraging Your Marketing Agency

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