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Email marketing

Email DevelopmentThe Knak Blog

From ideation to execution: can you really create beautiful emails in minutes?

In an ideal world, we’d all love to get our emails to market faster. But in reality, things like external agencies, approvals, and edits inevitably add to your email creation time, sometimes turning minutes into…
Adam Young
Adam Young – June 23, 2022
Email MarketingThe Knak Blog

The top 50 email marketing resources you may not know about

The internet is full of email marketing resources with insights on how to write, design, and send emails — but how do you separate the wheat from the chaff? This list of email resources is designed…
Ali Cameron
Ali Cameron – June 9, 2022
Email MarketingThe Knak Blog

6 tips for writing impactful email copy that converts

From the subject line to your CTA, when you’re trying to write great email copy to captivate readers (and convert them), every word counts. Copy is a key that unlocks the attention of your subscriber…
Ali Cameron
Ali Cameron – May 25, 2022
Email DesignEmail DevelopmentEmail MarketingThe Knak Blog

Why email marketers need to think mobile-first

Email has come a long way since the early days of computer messaging in the 1970s. Today, according to Statista, it’s a key channel for over 80% of global marketing campaigns — and it’s used…
Felix Higgs
Felix Higgs – May 16, 2022
Email MarketingThe Knak Blog

Embedding video in emails: what you need to know in 2022

There’s no denying the enduring power of video to capture an audience’s attention. In fact, online video viewership grew to over 3 billion in 2020 — and it’s not stopping there. Exponentially, people are showing…
NIcole Merlin
NIcole Merlin – May 4, 2022
Email DesignEmail MarketingThe Knak Blog

6 tips for creating engaging emails in 2022

We’re only just wrapping up the first quarter of 2022 and, as usual, there are a number of new trends driving how brands engage with their audiences. When it comes to creating engaging emails, marketers…
Tara Boland
Tara Boland – March 29, 2022
The Knak Blog

Apple’s Mail Privacy Protection is dropping soon. Here are the four things marketers really need to do.

Each September, Apple holds one of its now-iconic events to announce new products and iOS feature updates. I’m a big fan and I never miss it. This year, though, “the event” will include news marketers…
Chris Davies
Chris Davies – September 10, 2021
Email DesignEmail Marketing

How creativity can help you win the email jackpot

Getting attention in your customer’s inbox is harder than ever today, thanks to high volumes and stricter ISP rules on which emails make it to the inbox.  That’s why creativity plays such an important role…
Kath Pay
Kath Pay – June 1, 2021

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