Email has come a long way since the early days of computer messaging in the 1970s. Today, according to Statista, it’s a key channel for over 80% of global marketing campaigns — and it’s used…
There’s no denying the enduring power of video to capture an audience’s attention. In fact, online video viewership grew to over 3 billion in 2020 — and it’s not stopping there. Exponentially, people are showing…
We’re only just wrapping up the first quarter of 2022 and, as usual, there are a number of new trends driving how brands engage with their audiences. When it comes to creating engaging emails, marketers…
Each September, Apple holds one of its now-iconic events to announce new products and iOS feature updates. I’m a big fan and I never miss it. This year, though, “the event” will include news marketers…
Getting attention in your customer’s inbox is harder than ever today, thanks to high volumes and stricter ISP rules on which emails make it to the inbox. That’s why creativity plays such an important role…