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Email Marketing

We were marketers before we were email experts, so we know a thing or two about launching great campaigns. Whether you’re looking for best practices to lay the foundation or tips to take your email marketing to the next level, our team is your resource for all things email.

We’re sharing our insight on connecting with customers, building great campaigns, and keeping your brand at the center of everything you send.

Email DesignEmail Marketing

How creativity can help you win the email jackpot

Getting attention in your customer’s inbox is harder than ever today, thanks to high volumes and stricter ISP rules on which emails make it to the inbox.  That’s why creativity plays such an important role…
Kath Pay
Kath Pay ‐ June 1, 2021
Email Marketing

Using multichannel data to improve email personalization

To an email marketer, email marketing is their whole world – and rightly so. It’s a massive medium with many moving parts, and the typical email marketer often wears many hats: copywriter, designer, project manager,…
Kim Greenop-Gadsby
Kim Greenop-Gadsby ‐ January 8, 2021
Email Marketing

Email Marketing in 2021: The Pros Weigh In

Email marketing is poised to have an epic 2021. Find out how some of our favourite Marketing experts are preparing for the coming year!
Tania Blake
Tania Blake ‐ December 16, 2020
Email Marketing

2020 Holiday Marketing Wish List: What We Want in Our Inboxes Next Year

It’s the end of the year, which means it’s time to make our list and check it twice. That’s right: we’re back with our second annual Holiday Marketing Wishlist, where we unpack the things we…
Tania Blake
Tania Blake ‐ December 8, 2020
Email Marketing

What’s Next for Marketing Operations?

In our recent Benchmark Study, 55% of respondents told us that since the beginning of COVID-19, their Marketing teams have been overwhelmed with requests for new campaigns. Unfortunately, they’re not getting any additional budget or…
Tania Blake
Tania Blake ‐ December 1, 2020
Email DevelopmentEmail Marketing

It’s Time to Fire Your Agency

If you’re using an agency to help create and code your emails, we’ve got something to say: It’s time to fire your agency!! Read on to find out why.
Pierre Hage
Pierre Hage ‐ November 12, 2020
Email Marketing

Conversational Email: Tips to Drive Engagement

Guest author, Kim Greenop-Gadsby, Marketing Automation Specialist at Proact Group, shares her advice on how to talk to your email subscribers.
Kim Greenop-Gadsby
Kim Greenop-Gadsby ‐ October 30, 2020
Email Marketing

Overcoming Email Creation Challenges in the Pharmaceutical Industry

Download our latest white paper and learn how to create amazing emails for the pharmaceutical industry, and get them to market quickly, all while protecting your brand and maintaining compliance across regions.
Tania Blake
Tania Blake ‐ September 29, 2020
Email Marketing

It’s Time for the 2020 Email Marketing Benchmark Survey

Each year, Knak conducts an Email Marketing Benchmark Survey. We survey thousands of Marketers and Marketing Ops leaders about everything from deliverability and open rates to design trends, team structure, and time-to-market and then share…
Pierre Hage
Pierre Hage ‐ September 15, 2020
Email Marketing

How Knak Does Email: Personalized Subject Lines

Like all good marketers, we’re always working to improve our key metrics. Recently, we’ve been A/B testing subject line personalization, and so we’re sharing the results in this latest edition of How Knak Does Email.
Tania Blake
Tania Blake ‐ September 8, 2020
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