In an ideal world, we’d all love to get our emails to market faster. But in reality, things like external agencies, approvals, and edits inevitably add to your email creation time, sometimes turning minutes into…
The internet is full of email marketing resources with insights on how to write, design, and send emails — but how do you separate the wheat from the chaff? This list of email resources is designed…
From the subject line to your CTA, when you’re trying to write great email copy to captivate readers (and convert them), every word counts. Copy is a key that unlocks the attention of your subscriber…
Email has come a long way since the early days of computer messaging in the 1970s. Today, according to Statista, it’s a key channel for over 80% of global marketing campaigns — and it’s used…
There’s no denying the enduring power of video to capture an audience’s attention. In fact, online video viewership grew to over 3 billion in 2020 — and it’s not stopping there. Exponentially, people are showing…
We’re only just wrapping up the first quarter of 2022 and, as usual, there are a number of new trends driving how brands engage with their audiences. When it comes to creating engaging emails, marketers…
Each September, Apple holds one of its now-iconic events to announce new products and iOS feature updates. I’m a big fan and I never miss it. This year, though, “the event” will include news marketers…
Getting attention in your customer’s inbox is harder than ever today, thanks to high volumes and stricter ISP rules on which emails make it to the inbox. That’s why creativity plays such an important role…