What to look for & why it matters
A good email creation platform (ECP) is hard to find. While email sending platforms (ESP) are fairly common, most of them lack the major features needed to be a true creation platform.
An ECP can transform the way your marketing team works, making it easy for anyone to build incredible emails that keep your brand at the center, no coding required, and if you’re part of an enterprise, this is great news.
Enterprise marketing teams have a unique set of challenges, and an ECP built for the enterprise – an Enterprise Email Creation Platform (EECP) – helps you overcome them, one email at a time.
Read on to find out how an EECP is strategically designed to help you market at scale.
A different set of challenges
Enterprises are used to dealing with a complex set of email marketing challenges. Collaborating with large teams across multiple locations while staying on brand and ensuring compliance requires a solid strategy and a creation platform that helps you reach your goals.
Here are the features to look for when it’s time to supercharge your team’s efforts:
Brand management: Look for a platform that gives you full control over your brand’s fonts, images, colours, and more, so each department can create amazing emails that adhere to brand guidelines.
A platform that uses email modules instead of templates is key here, as pre-built modules with guardrails in place give your team greater creative control and the flexibility to make on-brand modifications without needing to code.
Other important brand management features to look for:
- Access – determine what your team can access, view, and sync
- Multiple brands – manage guidelines for multiple brands across your business, including those in different geographic locations
- Building rules – establish pre-approved parameters to ensure emails are consistent
Simple creation: non-technical marketers should be able to build emails quickly without having to learn to code.
Transparent workflow: The right EECP makes workflow simple so nothing falls through the cracks.
Seamless collaboration: You should be able to collaborate across teams, departments, and locations easily. Other perks: the ability to collect feedback all in one place so changes can be made quickly.
Effortless approvals: With a properly defined approval order, the approval process is transparent and intuitive. Bonus points if the platform allows for annotated feedback so it’s easy to see who said what, when.
Instant integration: Emails should sync instantly to your sending platform and render flawlessly across any email client.
Responsive support: Your EECP should have a dedicated team that’s there when you need them.
Good email is in the details
Your enterprise team should be able to launch on-brand email quickly, easily, and at scale. A good EECP makes it easy for anyone on your team – even if they work in a different location or for a different brand – to create amazing emails without learning to code.
When you find the right one, you put the creativity back in the hands of your team and empower them to do what they do best: focus on the marketing.
If it’s time to find a better way to build emails, we’d love to chat. Request a demo and let us show you how the right EECP makes it easy to create incredible emails from start to finish! Not ready to chat yet? Feel free to browse through our product page to learn more.
