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Digital Insights

The Knak Blog

Getting the most out of your marketing agency

Choosing to work with a marketing agency is a decision a lot of marketing teams make, especially when it comes to strategic projects or specific campaigns. Why? It’s simple. Agencies can help an organization think…
Tracy Harris – March 8, 2023
The Knak Blog

How Knak Does Email: Advantages of an open source framework

We started using an open source framework called MJML just over a year ago, and it’s been a match made in code heaven.  MJML makes it easy to code responsive emails, which means that the…
Tania Blake – January 14, 2021
The Knak Blog

Thriving in crazy, difficult times

One year ago, we were busy preparing for Adobe Summit. We had some incredible stuff planned, including a party at Ice Bar, and we were looking forward to connecting with our clients and hopefully meeting…
Pierre Hage – January 12, 2021
Email Marketing

Using multichannel data to improve email personalization

To an email marketer, email marketing is their whole world – and rightly so. It’s a massive medium with many moving parts, and the typical email marketer often wears many hats: copywriter, designer, project manager,…
Kim Greenop-Gadsby – January 8, 2021
Unsubscribed! Blog

Why Adobe’s acquisition of Workfront will kill creativity in marketing

The marketing world saw more consolidation by the recent announcement that software giant Adobe had reached an agreement to buy Workfront, a software company that has developed Web-based work management and project management software. Workfront…
Pierce Ujjainwalla – December 15, 2020
Email Design

Five Email Design Trends to Watch in 2021

All email designs are not created equal. Some of them are pretty darn incredible – in fact, I’ve been known to open emails from my favourite companies just to see what kind of slick design…
Asra Sarfraz – December 9, 2020
Email Marketing

2020 Holiday Marketing Wish List: What We Want in Our Inboxes Next Year

It’s the end of the year, which means it’s time to make our list and check it twice. That’s right: we’re back with our second annual Holiday Marketing Wishlist, where we unpack the things we…
Tania Blake – December 8, 2020
Knak News

Collaboration in Email Creation Is Broken - Here's How We're Fixing It

Collaborating on emails doesn’t have to be difficult! Introducing Knak Collaborate, a suite of features that makes working together on emails easier than ever.
Pierce Ujjainwalla – November 4, 2020
Email Marketing

Conversational Email: Tips to Drive Engagement

Guest author, Kim Greenop-Gadsby, Marketing Automation Specialist at Proact Group, shares her advice on how to talk to your email subscribers.
Kim Greenop-Gadsby – October 30, 2020
Pardot Resources

Pardot Pro Tips for Successful (and Scalable) B2B Email Marketing in Salesforce - Pt. 2!

Marketing Ops rockstar, Sara Mcnamara, is back to share some more Pardot pro tips for successful email marketing in Salesforce. Read on for how to send better emails and use the insight you’re getting to improve your strategy.
Sara McNamara – October 19, 2020
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