Choosing to work with a marketing agency is a decision a lot of marketing teams make, especially when it comes to strategic projects or specific campaigns. Why? It’s simple. Agencies can help an organization think…
We started using an open source framework called MJML just over a year ago, and it’s been a match made in code heaven. MJML makes it easy to code responsive emails, which means that the…
One year ago, we were busy preparing for Adobe Summit. We had some incredible stuff planned, including a party at Ice Bar, and we were looking forward to connecting with our clients and hopefully meeting…
To an email marketer, email marketing is their whole world – and rightly so. It’s a massive medium with many moving parts, and the typical email marketer often wears many hats: copywriter, designer, project manager,…
The marketing world saw more consolidation by the recent announcement that software giant Adobe had reached an agreement to buy Workfront, a software company that has developed Web-based work management and project management software. Workfront…
All email designs are not created equal. Some of them are pretty darn incredible – in fact, I’ve been known to open emails from my favourite companies just to see what kind of slick design…
It’s the end of the year, which means it’s time to make our list and check it twice. That’s right: we’re back with our second annual Holiday Marketing Wishlist, where we unpack the things we…
Collaborating on emails doesn’t have to be difficult! Introducing Knak Collaborate, a suite of features that makes working together on emails easier than ever.
Guest author, Kim Greenop-Gadsby, Marketing Automation Specialist at Proact Group, shares her advice on how to talk to your email subscribers.
Marketing Ops rockstar, Sara Mcnamara, is back to share some more Pardot pro tips for successful email marketing in Salesforce. Read on for how to send better emails and use the insight you’re getting to improve your strategy.