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Digital Insights

The Knak Blog

How Knak Does Email: Advantages of an Open Source Framework

We started using an open source framework called MJML just over a year ago, and it’s been a match made in code heaven.  MJML makes it easy to code responsive emails, which means that the…
Tania Blake
Tania Blake ‐ January 14, 2021
The Knak Blog

Thriving in Crazy, Difficult Times

One year ago, we were busy preparing for Adobe Summit. We had some incredible stuff planned, including a party at Ice Bar, and we were looking forward to connecting with our clients and hopefully meeting…
Pierre Hage
Pierre Hage ‐ January 12, 2021
Unsubscribed! Blog

Why you may soon get marketing messages through Slack – and why that’s a concern

Slack is a popular and successful business communication tool, with upwards of 10 million active daily users. So the recent announcement that it is being bought by Salesforce, the customer relationship management (CRM) giant, is…
Pierce Ujjainwalla
Pierce Ujjainwalla ‐ January 11, 2021
Email Marketing

Using Multichannel Data to Improve Email Personalization

To an email marketer, email marketing is their whole world – and rightly so. It’s a massive medium with many moving parts, and the typical email marketer often wears many hats: copywriter, designer, project manager,…
Kim Greenop-Gadsby
Kim Greenop-Gadsby ‐ January 8, 2021
Email Design

Five Email Design Trends to Watch in 2021

All email designs are not created equal. Some of them are pretty darn incredible – in fact, I’ve been known to open emails from my favourite companies just to see what kind of slick design…
Asra Sarfraz
Asra Sarfraz ‐ December 9, 2020
Email Marketing

2020 Holiday Marketing Wish List: What We Want in Our Inboxes Next Year

It’s the end of the year, which means it’s time to make our list and check it twice. That’s right: we’re back with our second annual Holiday Marketing Wishlist, where we unpack the things we…
Tania Blake
Tania Blake ‐ December 8, 2020
Knak News

Collaboration in Email Creation Is Broken - Here's How We're Fixing It

Collaborating on emails doesn’t have to be difficult! Introducing Knak Collaborate, a suite of features that makes working together on emails easier than ever.
Pierce Ujjainwalla
Pierce Ujjainwalla ‐ November 4, 2020
Email Marketing

Conversational Email: Tips to Drive Engagement

Guest author, Kim Greenop-Gadsby, Marketing Automation Specialist at Proact Group, shares her advice on how to talk to your email subscribers.
Kim Greenop-Gadsby
Kim Greenop-Gadsby ‐ October 30, 2020
Pardot Resources

Pardot Pro Tips for Successful (and Scalable) B2B Email Marketing in Salesforce - Pt. 2!

Marketing Ops rockstar, Sara Mcnamara, is back to share some more Pardot pro tips for successful email marketing in Salesforce. Read on for how to send better emails and use the insight you’re getting to improve your strategy.
Sara McNamara
Sara McNamara ‐ October 19, 2020
Email DesignEmail Development

5 Things We Learned From A Year of Sending Email Newsletters

After a year of sending email newsletters, we’ve learned a thing or two. Here are 5 things you can do to streamline your process and get better results.
Tania Blake
Tania Blake ‐ October 1, 2020
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