Have you seen this picture? This is the Martech 5000, and if you look closely, you’ll see that it has become the Martech 8000 this year. That’s 8000 different pieces of marketing technology. If you…
Build in Knak, send with Salesforce Pardot. Pardot clients are nothing new at Knak. Knak makes it easy for anyone – on any marketing automation platform – to create and send beautiful, on-brand emails quickly….
Automated emails are a Marketer’s best friend, but they’re also widely used by other departments. Some of our most forward thinking Marketo, Eloqua, SFMC, Adobe Campaign and Pardot customers have told us that they’re starting…
If you’re hosting an event, say, a cocktail party, dinner, after work mixer, even a webinar, you’re going to want people to be there. How do you make that happen? You create an invitation campaign….
Sometimes the little things make all the difference. When you’re sending automated emails – whether they’re welcoming new clients, updating tracking information, or confirming a password change – it’s easy to leave your branding on…
When a solution maximizes your existing tech spend. In any given company, thousands of emails are being sent weekly by everyone from the marketing team to the CEO. The resources that make those emails look…
You’re a marketing pro. You know all about branding, and you’ve thoughtfully designed your website, landing pages, and print materials to look great and underscore your brand values. But what about your emails? Are you…
What we want in our in-boxes this year. Forget the stockings. We have a holiday wishlist, and it’s got nothing to do with presents. Welcome to our Holiday Marketing Wishlist, where we break down the…
Take advantage of a highly visible, low-cost branding opportunity Every single email you send has its own branding opportunity: your email signature. But when it comes to your marketing plan, many times the email signature…
If you’re a non-technical person like me, it can be confusing at times to understand when custom fonts can be used in emails. Here are some tips to help you understand when and how it…