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Email DesignEmail MarketingThe Knak Blog

Designing accessible content is a must – here’s how you do it

When we think about accessibility, we so often limit our perspective to physical settings. We think about elevators, ramps, and accessible parking spots, which are all designed to make life easier for people with mobility…
Felix Higgs
Felix Higgs ‐ January 20, 2022
Email DesignEmail MarketingThe Knak Blog

Responsive content: What it is and how to get it right

Today, people have a myriad of options for how and where they read their emails and the content linked within them. Depending on where they are or what they’re doing, they can open a new…
Sam Munro ‐ January 7, 2022
The Knak BlogUnsubscribed! Blog

Ten things I learned during our Series A funding round

For the last few months, I’ve been almost entirely focused on raising Knak’s first infusion of outside capital. The process ended with last month’s announcement that Insight Partners, a venture capital firm based in New…
Pierce Ujjainwalla
Pierce Ujjainwalla ‐ December 21, 2021
Email DesignEmail MarketingThe Knak Blog

Why and how should I A/B test emails?

A/B testing. We hear about it all the time in marketing, but what is it really? In the simplest of terms, it’s the process of comparing two variations of the same thing, and assessing how…
Felix Higgs
Felix Higgs ‐ December 15, 2021
The Knak BlogUnsubscribed! Blog

How to dramatically improve your workplace culture in one easy step

Workplace culture, I have learned, is hugely important. We didn’t pay enough attention to it in the first company I started, and we paid the price. So when we created Knak, I knew right away…
Pierce Ujjainwalla
Pierce Ujjainwalla ‐ December 6, 2021
Email DesignEmail MarketingThe Knak Blog

Common mistakes people make when creating emails – and how to avoid them

Ever sent an email that you wish you could take back? Us too.  Whether you’ve misspelled someone’s name or attached the wrong file, there’s always that sinking feeling once you realize you’ve made a mistake….
Jack Steele
Jack Steele ‐ November 24, 2021
Email DesignThe Knak Blog

How to make emails render perfectly across email clients

Email is like the Wild West of marketing sometimes: a lawless land that can be really hard to navigate.  Believe it or not, there’s no consistency in how mail clients handle HTML. Even in 2021,…
Sam Munro ‐ November 12, 2021
The Knak BlogUnsubscribed! Blog

Series A funding from Insight Partners launches growth phase for Knak

I’m both thrilled and humbled to announce that Knak is partnering with Insight Partners, a well-known and well-regarded venture capital firm based in New York City. Insight is providing Series A funding that will fuel…
Pierce Ujjainwalla
Pierce Ujjainwalla ‐ November 10, 2021
The Knak Blog

Here’s what you need to know about designing emails for dark mode

What is dark mode? Dark mode is a setting available in most popular email platforms that partially or fully inverts the colours in your emails to give them a “dark” appearance. According to Android Authority,…
Felix Higgs
Felix Higgs ‐ September 30, 2021
The Knak Blog

Knak ranks 107th among Canada’s Top Growing Companies

Knak is excited to announce that we’ve ranked 107th on Report on Business’ list of Canada’s Top Growing Companies of 2021. The Globe and Mail’s ROB ranks Canadian companies on three-year revenue growth. Knak earned…
Lulu Pastrana
Lulu Pastrana ‐ September 24, 2021
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