Campaign creation processes in organizations are often managed by an agency, expensive in-house technical talent, or a combination of the two. The time it takes to hand-code campaigns is immense. Multiple technical tools and hand-offs…
Let’s be clear… what we are talking about are email and landing page templates, specifically used in Marketing Automation Platforms (MAPs), like Marketo, Pardot, Salesforce Marketing Cloud and Eloqua. We all know it’s a…
When it comes to email marketing, some people think Business to Business (B2B) is less creative than Business to Consumer (B2C). That’s simply not true! They both need to stand out in a crowded inbox,…
We are thrilled to announce that we are a gold sponsor of Adobe Summit 2023, or as we internally call it, our Superbowl! Knak’s team of amazing marketers and I have finished preparing for Adobe…
Choosing to work with a marketing agency is a decision a lot of marketing teams make, especially when it comes to strategic projects or specific campaigns. Why? It’s simple. Agencies can help an organization think…
Knak is proud to be a gold sponsor of the Adobe Summit in Las Vegas! We’ve got lots of fun in store, and even some swag to take home with you. Our booth (#428) is…
As we all know, marketers in 2023 are being told to “do more with less”. The demands are still there to achieve revenue and pipeline targets, but with smaller budgets, fewer resources and with more…
Chances are you are working with an agency in some capacity in your marketing efforts. When it comes to email and landing pages, agencies can play an important role. From strategy, to creative, to coding…
For the past five years, Knak has created the annual email benchmark report that uncovers all of the email and landing page marketing trends that you need to know about. It gives you insights on…
You’re probably here because you’re an email marketer trying to get ahead of the game. Staying on-brand and delivering an experience that cuts through the noise of a crowded inbox at the same time can…